Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Show them aspects of your company that they didn’t already know.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

The ROI Guy

FEBRUARY 11, 2009

According to Proudfoot, Windows XP will remain in what Microsoft calls "mainstream support" until April 14, 2009, and continue in "extended support" through April 8, 2014, he added. Giving customers a break when times are tough will definitely pay back later with loyalty and more business. The PR war is being lost on this front.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 10, 2010

link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. No matter what, you are the one who makes this ride enjoyable or miserable.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Hubspot

APRIL 25, 2019

In 2009, the once-great video giant tried matching Redbox with its own $1/day rental program, but it was too late. The goal is to lure customers away from established competitors, build brand loyalty, and generate demand for your offering. It was drastically cheaper than Blockbuster’s rental prices of $2.99

Pricing 64

Pricing Price Cable Elasticity 64

Convince & Convert

APRIL 14, 2010

What was the old maxim 'do unto others as you would have them do unto you' [link] Courtenay Pitcher @Jordan_Youl – thanks for your question about sharing what you do.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

APRIL 5, 2012

“Liongate’s campaign differed from most movie campaigns because it created actual social media buzz.” ” Basically, anytime you use the word “buzz” in a blog post or article, you’ve already lost my respect. Then Stewart Cink followed not long after that in 2009. They keep all that money.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Webbiquity

JANUARY 10, 2011

Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Fans are fickle: How to inspire loyalty after the “like&# by iMedia Connection. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Best Facebook Marketing Tips and Guides of 2009. Post on Google Buzz.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

FEBRUARY 25, 2010

Seems backwards if you're trying to build loyalty. In fact I was thinking this morning about how with website engagement we measure how LONG we can keep someone engaged, and with typical customer service it's about how FAST we can get them off the phone. susanbaier Right on the money, Shailesh.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. link] Nikki Stephan I really like how you broke down the ways to use social media. Thanks, Jay!

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

APRIL 8, 2010

More from Convince and Convert The 39 Social Media Tools I'll Use Today Why You’re the Key to Social Media Success The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) Why Loyalty and Mobile Marketing is the (..)

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. Thanks for the thought-provoking post!

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. We’re willing accomplices in our own marketing funnel.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. Year Founded: 2009. An experienced NFT and crypto PR agency has a specialized team that knows the best techniques to build a community and create buzz around your products. Budget: $10,000+.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

JUNE 23, 2010

Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. We know better now.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 23, 2010

Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. link] Megan It takes time because it is about building a bond between you and your consumers.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

The ROI Guy

NOVEMBER 8, 2006

With this mindset would companies have rigid return policies – such as the miserable penalties that existed at Blockbuster and forced me out as a customer, or the damage that short term aggressive telemarketing campaign might have on future loyalty versus short term temporary revenue gains.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119