Convince & Convert

FEBRUARY 11, 2010

App stores make it exponentially more efficient to monetize apps. *Device optimization for the various browsers is almost as inconvenient as the app stores. This will change over time, but still represents a near-term hurdle. It’s generally easier for marketers to garner excitement for a native app, though this will change over time.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Forrester: Understand and Drive Outcomes for Sales. Time to upgrade that aging SAN?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 10, 2010

Joseph Jaffe Scott Monty Jason Falls BL Ochman Ann Handley Mack Collier David Alston Todd Defren Beth Harte Lee Odden Shannon Paul David Armano Amber Naslund CC Chapman Valeria Maltoni Beth Kanter Danny Brown Spike Jones Olivier Blanchard Gary Vaynerchuk Dave Fleet Diane Hassen Dan Zarrella Trey Pennington Please let me know what you think of the book! (..)

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I humbly submit a few practical ideas to help you become a time-efficient blogger. I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. In other words, everybody.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? And with social media targeting, advertisers can be that much more efficient with their messages. And companies with better reputation and buzz around them should (theoretically) do better than their competition. JF : Hyper-targeting.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going A Social Media Strategy is an important and efficient way to achieve this objective. A Social Media Strategy is an important and efficient way to achieve this objective. link] Geno jason… preach it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Energy Efficiency. New Top-Level Domains Expected in 2009. Disaster Recovery. Load Balancing. Operating Systems. Data Center. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. MySpace Opens Up Data Portability Initiative. IBM Using Chocolate to Capture African Market.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. Posted by Tom Pisello at 12:23 PM Email This BlogThis!

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Convince & Convert

AUGUST 18, 2010

I think showing the different questions to ask will help PR firms define overall goals much more efficiently. No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Reusing the work you’ve already done to create something new is not only efficient, but the second iteration will likely be even better. Sample image from 2009 blogger quotes project 7.

Tactics 40

Tactics PR Planning Buzz 40

The ROI Guy

DECEMBER 14, 2005

By selecting investments across the IT hierarchy of needs, spending can be optimized such that IT costs can be reduced on infrastructure investments, business operating efficiency can be improved and business strategic advantage can be maintained. Posted by Tom Pisello at 6:42 AM Email This BlogThis!

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Post on Google Buzz. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Clarity gets the point across.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

B2B Marketing Zone Posts

MAY 3, 2010

Using Content to Build Trust in B2B Marketing - Buzz Marketing for Technology , April 1, 2010 In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Thanks Chris! announced yesterday.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Ambal's Amusings

DECEMBER 31, 2009

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Traditional marketing techniques have proven their efficiency over time. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100

Single Grain

OCTOBER 14, 2019

Now let’s see what strategies Nike uses to create so much buzz around their brand and continue growing amid stiff competition. With that in mind, I dare say that Nike is one of the most efficient emotional branding examples in today’s marketing world. billion: Impressive stats, right? Related Content: .

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 109

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. As you can imagine, the VIA party was pretty crowded! They also challenged party-goers to dress in Mad Men themed costumes.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

MARCH 2, 2010

Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. E-commerce | #SocialMedia Consulting – Convince [link] [link] NanceLarsenAPRFellow Interesting buzz. We’re willing accomplices in our own marketing funnel.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Online Marketing Institute

SEPTEMBER 30, 2010

This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. So what’s the most efficient way to figure out those nasty hashtags? Tracking hashtags What’s buzzing on Twitter right now? So how do you disseminate and make sense of all this hashtag madness?

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Convince & Convert

SEPTEMBER 23, 2010

Sure you can get by with less, and you will once you learn how to be efficient. Case in point, this tax season I have decided that my bookkeeper and I simply cannot do business next year — she just doesn't understand that a phone call is not how I want to handle 99% of my communications — it is not efficient for me.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

JUNE 23, 2010

Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. The efficiencies it can bring are tremendous. The efficiencies it can bring are tremendous. We know better now.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

The ROI Guy

SEPTEMBER 16, 2010

Organizations with a focus on measurement are more able to meet changing customer challenges, grow sales enablement programs, and as a result drive better sales efficiency and effectiveness. April 2009 Sales Enablement: Measuring its Impact. SiriusDecisions Perspectives. Posted by Tom Pisello at 8:13 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

The ROI Guy

SEPTEMBER 9, 2010

We feel that those companies that recognize and address this fundamental Frugalnomics market shift with the right sales effectiveness enablement investments, particurly value selling initiatives, will have significant more success than those focused on sales efficiency.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Convince & Convert

SEPTEMBER 20, 2010

link] jaybaer From an efficiency of effort standpoint Janet, you're right. [link] [link] Parissa Behnia Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert [link] [link] jaybaer Thank you Ike, for beating the crap out of my straw man statistic.

Twitter 145

Twitter CRM Business Paid Search Agency 145