Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? Will it be the hot new field of marketing and customer service? And with social media targeting, advertisers can be that much more efficient with their messages. JF : Hyper-targeting. Billions and billions of dollars are spent on advertising.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. I think this is a fundamental necessity.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going A Social Media Strategy is an important and efficient way to achieve this objective. A Social Media Strategy is an important and efficient way to achieve this objective. link] Geno jason… preach it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Social media and thought leadership: The virtuous circle for B2B marketing , March 11, 2010. Blog as hub, site as spoke , June 23, 2009. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 18, 2010

I think showing the different questions to ask will help PR firms define overall goals much more efficiently. No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

PR 162

PR Social Media Paid Content Media 162

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Reusing the work you’ve already done to create something new is not only efficient, but the second iteration will likely be even better. Sample image from 2009 blogger quotes project 7.

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Use visuals.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. As you can imagine, the VIA party was pretty crowded! They also challenged party-goers to dress in Mad Men themed costumes.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

MARCH 2, 2010

Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

AUGUST 25, 2010

We’re willing accomplices in our own marketing funnel. Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. It’s capitalism and marketing at its most brilliant. What’s Next (Potentially)?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Online Marketing Institute

SEPTEMBER 30, 2010

This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. So what’s the most efficient way to figure out those nasty hashtags? Tracking hashtags What’s buzzing on Twitter right now? So how do you disseminate and make sense of all this hashtag madness?

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Convince & Convert

SEPTEMBER 23, 2010

Sure you can get by with less, and you will once you learn how to be efficient. Case in point, this tax season I have decided that my bookkeeper and I simply cannot do business next year — she just doesn't understand that a phone call is not how I want to handle 99% of my communications — it is not efficient for me.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

JUNE 23, 2010

Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. The efficiencies it can bring are tremendous. The efficiencies it can bring are tremendous. We know better now.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

link] jaybaer From an efficiency of effort standpoint Janet, you're right. link] @yigg [link] B2B Online Marketing RT @jaybaer: Is Twitter for Business Even Worth the Trouble? An online marketing pro since 1994? I'd expect nothing less from you! Audience vs. influence is the Facebook vs. Twitter question.

Twitter 148

Twitter CRM Business Paid Search Agency 148