Convince & Convert

MARCH 10, 2010

Joseph Jaffe Scott Monty Jason Falls BL Ochman Ann Handley Mack Collier David Alston Todd Defren Beth Harte Lee Odden Shannon Paul David Armano Amber Naslund CC Chapman Valeria Maltoni Beth Kanter Danny Brown Spike Jones Olivier Blanchard Gary Vaynerchuk Dave Fleet Diane Hassen Dan Zarrella Trey Pennington Please let me know what you think of the book! (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] [link] Dukky RT @pamdyer: Do you know where to find your biggest fans?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? And with social media targeting, advertisers can be that much more efficient with their messages. And companies with better reputation and buzz around them should (theoretically) do better than their competition. JF : Hyper-targeting.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. going so our COMMUNITY INFLUENCERS ?can

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Reusing the work you’ve already done to create something new is not only efficient, but the second iteration will likely be even better. Sample image from 2009 blogger quotes project 7.

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. As you can imagine, the VIA party was pretty crowded! They also challenged party-goers to dress in Mad Men themed costumes.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. E-commerce | #SocialMedia Consulting – Convince [link] [link] NanceLarsenAPRFellow Interesting buzz. We’re willing accomplices in our own marketing funnel.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

MARCH 2, 2010

Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 23, 2010

Sure you can get by with less, and you will once you learn how to be efficient. Case in point, this tax season I have decided that my bookkeeper and I simply cannot do business next year — she just doesn't understand that a phone call is not how I want to handle 99% of my communications — it is not efficient for me.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

JUNE 23, 2010

Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. The efficiencies it can bring are tremendous. The efficiencies it can bring are tremendous. We know better now.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

link] jaybaer From an efficiency of effort standpoint Janet, you're right. [link] [link] Parissa Behnia Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert [link] [link] jaybaer Thank you Ike, for beating the crap out of my straw man statistic.

Twitter 147

Twitter CRM Business Paid Search Agency 147