markempa

AUGUST 16, 2006

Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper , it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 He gives some great advice on how to create your own eBooks too.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JUNE 29, 2007

It will definitely help you better budget, forecast, and benchmark your marketing results. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JANUARY 4, 2006

Her book, Trade Show & Event Marketing , is definitely worth checking out too. Her book, Trade Show & Event Marketing , is definitely worth checking out too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ten Secrets of Success in Business Event Marketing| MarketingProfs.com.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. I’ve found that creating good content doesn’t require a lot of budget but it definitely requires time, a desire to learn, and a willingness to teach others what you’ve learned. Your actions demonstrate your thought leadership.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

MAY 12, 2010

Definitely a classic. It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Sam is the one who is trying to push the eggs and ham onto the unnamed character. I can recite that book by heart.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

markempa

MAY 9, 2006

Ive interviewed hundreds of companies, and less than 10% have a clear, written, and universally accepted definition of what a sales lead means. Another client built consensus on their Universal Lead Definition and ensured the sales department’s total buy-in. Sales counters that the “leads” aren’t any good.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JANUARY 3, 2006

Well definitely go out and celebrate tonight. Well definitely go out and celebrate tonight. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill. She wrote, "I just put your book in production!

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 17, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

SEPTEMBER 17, 2005

Sales and Marketing must jointly develop a universal lead definition to qualify all leads regardless of source. Sales and Marketing must jointly develop a universal lead definition to qualify all leads regardless of source. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

AUGUST 10, 2005

It will definitely help you budget, forecast, and benchmark your marketing results. It will definitely help you budget, forecast, and benchmark your marketing results. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 24, 2005

Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales? Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales?

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

markempa

MAY 18, 2007

Develop a culture that values leads by creating a universal lead definition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be flexible in your planning, so that you can adapt to changing requirements. Lead generation must be promoted from the top down and bottom up.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 7, 2006

It is important to note that this process works best when youve developed an universal lead definition to assure buy-in from all stakeholders first. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Is there anything unique about the leads that went into the sales pipeline or were closed?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Convince & Convert

FEBRUARY 11, 2010

link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. [link to post] – Posted using Chat Catcher [link] Bob Dennis Great summary of the numbers Thanks for that link! Everything. link] blur Marketing [link] Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 17, 2010

My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. Love the FPT metric too. Thanks for the post! As you said, there are just so many other factors.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

markempa

JANUARY 18, 2005

So sales leaders and marketers take this as a cautionary tale - when sales people say I want "HOT Leads", you can help them better target their opportunities by jointly developing an ideal customer profile and universal lead definition before lead generation begins.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

JUNE 7, 2005

To optimize lead generation ROI - marketers must strive to give thirsty sales people (those who are motivated to follow-up) only filtered water (qualified leads) that has been treated with reverse osmosis (a universal lead definition ). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. link] jaybaer Yes indeed. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

markempa

JUNE 7, 2005

That being said, I completely disagree with the definition of thought leadership as presented. That being said, I completely disagree with the definition of thought leadership as presented. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I agree with their arguments to a point.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 28, 2005

Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready. Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 14, 2010

Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. In addition to simply hunting, create value, distribute value, share value, and enable the networks to share your remarkable content. link] Henry Great post.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 4, 2010

According to your definitions, I am “blogging for community&# and very interested in increasing my traffic. My blog just had its one year anniversary. Thanks for your help and your guidance.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 5, 2010

And yes, I think OPI nail polish is definitely worth the price. And yes, I think OPI nail polish is definitely worth the price. I wish politicians were like SJP. Thank you for all of your excellent blog posts about social media Jay. You are obviously a man who walks the walk. I wish politicians were like SJP.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

AUGUST 19, 2010

This program definitely required some set up and integration work that goes well beyond the norm. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 21, 2010

Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

AUGUST 10, 2010

j [link] Riaz Kanani Why Influence Mining is the Next Gold Rush [link] [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 11, 2010

Definitely. Being forced to do more just as a family was definitely something that crossed my mind. Chicago is definitely part of this equation. Judging by the 8 bottles of wine, you should definitely check out Oliver Winery. link] jaybaer Definitely! Will there be bumps along the way? See you at Blog Indiana?

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 20, 2010

This will definitely help me focus more my efforts. You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article. Thanks for the share. I myself is a blogger and have been targetting long tail key phrases sometimes.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay. You’re a non-profit hoping to take your social media engagement to the next level? Thanks again for a great post.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JULY 6, 2010

the new software created by Palo Alto is definitely worth the investment, it allows businesses to block the parts of social media they do want, but allow other parts to be accessible for employees to be productive while using social media as a source of business. link] #socialmedia #socialresponsibility Brian611 great post Anne!

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 14, 2010

[link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 6, 2010

I'll definitely give this a try! Because your sequence allows you to test, track and tweak earlier in the process, I'm guessing you increase your chances of developing valuable content without wasting too much time creating birdcage liners. link] Wendy A.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152