Adobe Experience Cloud Blog

AUGUST 7, 2017

I NEVER would buy a PC. Think about Uber Puppies , where you can have adoptable puppies delivered on-demand, or Lyft’s latest— Taco Mode. When I bought my first iPhone and MacBook Pro in 2009, I knew I was an Apple Geek for life. Pepsi or Coke? Burger King or McDonald’s? iPhone or Android? Too unreliable.”.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Share this on FriendFeed.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Ambal's Amusings

NOVEMBER 12, 2010

B2B buying cycles are lengthening. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? What innovative or overlooked demand generation tactics do you think will become more important in 2009?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. What obstacles must they overcome to buy? Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. People buy from people and Twitter allows you to initiate a conversation with anyone around the world. But is this really the only thing sales teams should be focused on? Let’s go deeper though.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

Ambal's Amusings

MAY 27, 2010

" Match Content to the Buying Process " Ardath Albee's Bio. Matching Content to the Buying Process is the Determining Factor for Content Development. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. This lets the system track contacts as they move through the buying, on-boarding and retention processes.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Ambal's Amusings

JANUARY 21, 2010

If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process. Seamus' passion for sales, sales process and excellence enabled him to develop a platform that "finds, cares and feeds" prospects until they are ready to buy. in January 2008.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Marketo's Modern B2B Marketing. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM : Well it’s worth reinforcing that only about 5% of your prospects are ready to buy at any one time. You can find the other five blogs in the series here.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process. You’ll see shorter buying cycle times. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. Marketo's Modern B2B Marketing. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). ClickInsights: How can B2B marketers use content effectively for demand generation?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. It’s likely there are at least seven people involved in the buying decision. Just remember, it’s not about selling products and solutions, it’s about helping prospects decide to buy. Rebel Brown's blog Phoenix Rising. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. The act of using content to generate demand for a complex sale is a long-term proposition. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Heinz Marketing

FEBRUARY 8, 2021

There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. And if you like what you hear today, and I imagine you will, we have over 250 episodes available on demand at salespipelineradio.com.

Account Based Marketing 93

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 93

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Demand Generation? In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). B2B Lead Generation Benchmark Study 2009. Today’s social, digital, interactive world demands messages that drive people to engage, respond, and share. MarketingSherpa.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

OCTOBER 12, 2010

Despite successful cost reductions that improved the bottom line, and in several cases resulted in attractive profits, Wall Street turned its attention on the top line, demanding to see more progress on revenue performance. This certainly isn’t an earth shattering call-to-action for CEOs. I face them as well. Viva la revenue revolution!

Work Management 48

Work Management Marketing Management Marketo Lead Ranking 48

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. How Social Media is Transforming the B2B Buying Experience - Buyer Persona Insights , November 28, 2010 Image by dusan.writer via Flickr. Don’t miss out! customer 2.0

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. There is no need to deploy extensive infrastructure to install the SaaS software, and the need to buy additional hardware is also avoided. SaaS is not a new concept. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94