The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Smashmouth Marketing

MAY 1, 2009

conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference? At the last conference social media dominated one of the discussion panels.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference? At the last conference social media dominated one of the discussion panels.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. Lilach Bullock - Online Business Expert, Speaker, and Coach for LilachBullock. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Smashmouth Marketing

MAY 29, 2009

Conference this week. Personally, I attended the CMO Club Summit and Sales 2.0. Joe: We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Conference this week. Personally, I attended the CMO Club Summit and Sales 2.0. Joe : We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t.

Trends 100

Trends Work Management Marketing Management Buzz 100

Ambal's Amusings

JULY 22, 2010

How do they build a business case? Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events. Combine paths – Do you have a special conference or product launch coming up? Why should they choose your company?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Anything Goes Marketing

NOVEMBER 15, 2009

While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. paynejoe : Avg CMO tenure 22 mnths. A theme across many of these discussions was the need for marketing to demonstrate its impact to the rest of the business. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Mobile device usage indicates potential influencer status. Let’s break this down.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. link] BrainchildAssociates RT @IndieBusiness: [link] Every #business owner is a TV station and #magazine. Is Your Company in the Content Marketing Industry?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Outgrow

AUGUST 26, 2022

And for this month we’re going to interview Khalid El Khatib, who is the CMO at Stack Overflow. Saksham Sharda: How many speakers at this conference can you name and make them? So one, if they ever had a crisis if the business misses some of their goals, if they have to do layoffs, there’s a breach.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Flowtown is perfect for small and medium businesses ( see my review here ). While this integration is intended for personal use, you can utilize it for your business, too. What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Convince & Convert

AUGUST 18, 2010

And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. Will it hurt your business? What do you think? Probably not.

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). Which social media monitoring tools should I use?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Webbiquity

JUNE 6, 2011

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

AUGUST 25, 2010

These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses. Starbuckers will likely happily accept an interruption coupon from Starbucks, yet be tentative with any other business. I agree about Facebook in general.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Contently

MAY 16, 2017

Jascha-Wolff realized that there was a way to avoid those depressing board room moments, so he joined Mozilla as CMO. Mozilla’s Firefox phone and OS was a gigantic flop , and it’s share of desktop browser traffic has fallen from a peak of about 30 percent in 2009 to 11.8 percent today, per Netmarketshare.

CMO 96

CMO Paid Search Agency Marketing Budget Work Management 96