Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Mapping content to the industrial buy cycle For this part of the article, I’m going to rely on what I learned from a webinar by GlobalSpec and Frost & Sullivan.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Move them from awareness to inquiry – get the prospect to sign up for a webinar. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. A white paper would fit the bill nicely here. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 19, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 3, 2010

I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). First focus on driving a critical mass of interested traffic by making sure prospects can find your business blog.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 15, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 11, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 8, 2010

After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Actively participate in forums where your target audience hangs out.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 29, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Advertisers will embrace trusted ‘places’ over trusted sources — large curated collections will achieve higher CPMs.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. In today’s globalized world, geography and time zones are meaningless.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 31, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Yes, social media applies to B2B. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60