Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Online Marketing Institute

JULY 31, 2009

a)Response analysis: After your cold call or email interested people will visit your website (again): this information is to be used to adjust your communication message. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed. I have checked out Hubspot and LeadLander.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. Great stuff. Chris @ckochster.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. All rights reserved.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Content creation isn’t enough, however, because content isn’t king – optimized content is king. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

JANUARY 10, 2010

TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. This free analysis tool from on-demand CRM consulting firm Demand Chain Systems short-circuits that process, helping to identify the most promising areas for improvement in just 40 minutes. Tell A Friend.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Did you perform the exact same analysis?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. Although, this analysis is from 2+ years of posts.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. January 27, 2009 Posted by John Furrier in Technology. link to the rest of his article: [link] Posted by Elise Daniel April 29, 2009 at 2:57 pm Posted in Best Practices [.]

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

FEBRUARY 25, 2010

link] [link] John S Great in-depth analysis! link] loved the example and the analysis. Are people serious? A Valentines day present? link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? I really appreciate case studies on companies who are really getting social media right. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

MAY 20, 2010

great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? link] re social media. Thanks Suzanne for tweeting it [link] Frank Woodman Jr Are You Suffering from Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Online Marketing Institute

JULY 31, 2009

Posted by: Laura Ramos | April 17, 2008 at 12:43 AM The idea of lead scoring has been around - but has there been any analysis done to see if higher scoring leads lead to a higher conversion or more revenue? Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. And, yes, I did fix your tiny url.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Funny, but I'm sure designers would disagree. Especially like the part about the Macbook being a glorified keyboard.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.) August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Online Marketing Institute

JULY 31, 2009

Some of our users would need extensive credit analysis and up-to-date company information like Hoover's website provides, but a lot of my users - I'd prefer to prequalify the data and dump it into a database, giving them a phone number, basics on the company and a contact. Lead farming? Direct marketing lists? Prospect lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). link] @Brett2point0 Excellent analysis, Jay. But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. All rights reserved.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Add “+&# at the end of any bit.ly URL to see how many times it’s been clicked on, and by whom. Try it yourself. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Jeffrey K.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. [link] robbunting Great post: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] (via @briansolis) [link] Ana Wilson RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Geoff Pedder RT @briansolis: Reading "R.I.P. Haha, just kidding.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. [link] robbunting Great post: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] (via @briansolis) [link] Ana Wilson RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Geoff Pedder RT @briansolis: Reading "R.I.P. Haha, just kidding.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Nothing really more to add : ) markwilliamschaefer Superb summary and perspective, Jay. | Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM. All rights reserved.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 20, 2010

How often does an exec say “Argh, our competition is getting a lot of ink — we need a PR firm! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Add “+&# at the end of any bit.ly URL to see how many times it’s been clicked on, and by whom. Try it yourself. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

I like math and analysis and reality. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Technology I’m a gadget guy.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 23, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

JUNE 28, 2010

Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. It's on my reading list for this evening as I enjoy a nice cabernet and hope it doesn't rain. The problem is bandwidth. The problem is bandwidth. All rights reserved.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127