markempa

MAY 13, 2007

If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

MAY 16, 2006

« Why CEOs Must Be Actively Involved in Lead Generation | Main | Book Cover and Advanced Praise for Lead Generation for the Complex Sale » Podcast: The Innovative Marketer Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JANUARY 3, 2006

Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In the meantime, I wanted to give you an update.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

OCTOBER 19, 2006

from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. Share effectiveness measurements from recent lead generation activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Then be understood.” Close-the-loop on each sales lead being generated.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JANUARY 4, 2006

Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Customer Experience Matrix

FEBRUARY 12, 2009

Simple telemarketing could also be handled within the system using its CRM features. Users can also specify the activities that follow submission of a form or other customer interaction. The company also has excellent online documentation and an active user forum for questions and answers.) Other prices were unchanged.]

Pricing 120

Pricing Price Impressions Marketing Management 120

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MAY 23, 2005

Seven Strategies for the New Year Here are a few strategies that I would ad: Develop a lead generation calendar - map out your activities and then really follow it! No matter how busy you are make time to do lead generation activities. No matter how busy you are make time to do lead generation activities.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JULY 7, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Adobe Experience Cloud Blog

JANUARY 19, 2009

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Consider ways to use email, telemarketing, online events, and even low-cost direct mail pieces. Decrease in average cost-per-lead related to demand generation activity.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

markempa

MAY 23, 2005

Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What CEOs really yearn to know is this.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

MAY 20, 2005

Also, we’d like to understand your practice’s focus better because we are actively working this market and expect to find opportunities that need strategic expertise such as yours. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Would you be interested in exploring this further?"

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

MAY 28, 2005

My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. I doubt it. If that happened here.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

MARCH 2, 2007

But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion. " Its not about more activity. But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion. " Its not about more activity.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. and activity before the leads ever go to a Sales Rep. Emily: As I mentioned earlier, there are both demographic and activity aspects to each lead's score. I'll be at the Boston summit on Oct.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. and activity before the leads ever go to a Sales Rep. Emily: As I mentioned earlier, there are both demographic and activity aspects to each lead’s score. I'll be at the Boston summit on Oct.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : Well, let’s see, what year was that, 2009? I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : Well, let’s see, what year was that, 2009? I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Webbiquity

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

AUGUST 18, 2012

Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. direct mail, telemarketing) close at a 2% rate. members are becoming less active there. There are now roughly 100 million active Twitter users (those who log in at least once per day). But media outlets are the most active users.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

The ROI Guy

NOVEMBER 8, 2006

With this mindset would companies have rigid return policies – such as the miserable penalties that existed at Blockbuster and forced me out as a customer, or the damage that short term aggressive telemarketing campaign might have on future loyalty versus short term temporary revenue gains. Without customers, you dont have a business.&#

ROI 40

ROI Budget Programs Marketing Budget Work Management 40