B2B Lead Generation Blog: Why CEOs Must Be Actively Involved in Lead Generation
markempa
MAY 9, 2006
« Personal lead generation tools | Main | Podcast: The Innovative Marketer » Why CEOs Must Be Actively Involved in Lead Generation Jeff Thull, author of Mastering the Complex Sale , recently published an article, " Sales and The CEO ," that puts CEOs at the head of the sales department. In the case of a lead.
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