2009 2010 Emarketing ROI 
Webbiquity
APRIL 26, 2010
What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. Joe Pulizzi reviews research from King Fish Media on the state of content marketing and provides some interesting statistics on the scope and ROI of custom content creation.
markempa
MAY 13, 2007
« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
MAY 9, 2007
« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.
The Effective Marketer
MAY 9, 2011
Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. Does it sound familiar? A new role is starting to take shape. This will save everyone (especially the Marketing Manager) a lot of time and avoid headaches down the road.
The ROI Guy
AUGUST 4, 2010
According to an article by eMarketer, “Is the Click Still King?”, The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue. eMarketer.
markempa
SEPTEMBER 4, 2007
I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” B-to-B Marketing; How to Measure & Manage Leads and more.
markempa
AUGUST 16, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And Ive got a lot of great feedback and questions.
Expert insights. Personalized for you.
100 
Let's personalize your content