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Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% Reports from Amazon.

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B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). I share more ideas on what marketing can do to create and nurture leads before handing them off to the sales force. Ill be posting my Amazon review soon. Ill be posting my Amazon review soon.

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Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases

Hubspot

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce spending increased by 9 percent from 2009, reaching 227.6 million users when last note in Decemeber, an 38 percent increase from the same date in 2009. With continuing U.S. Instead, total U.S billion last year.

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7 Books That Will Help You Develop More Empathy

Hubspot

You can also market and sell the way your prospects buy and create products that actually fulfill their needs. Leaders make critical business decisions every day, and any lack of empathy on their part can produce unhappy employees, self-serving marketing and sales processes, and inferior products. Siegel (2009). 7) Empathy.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

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B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

« Lead Generation for the Complex Sale on wsRadio.com | Main | Why Most B2B Sites Fail to Convert Sales Leads » New Book: Lead Generation for the Complex Sale is officially released The wait is over! My book, Lead Generation for the Complex Sale , was released this morning. More about the author.

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.