article thumbnail

What marketers need to know about managing social media through an economic downturn

Sprout Social

On social, the same tactics can only yield the same results for so long. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. If we can keep them elated, we can ride on the wave of their word-of-mouth.” It’s hard to do more with less.

article thumbnail

Social media marketing isn’t a popularity contest

Biznology

We now know that different consumers react very differently to advertising tactics, and consumers also have different behaviours based on their own goals. Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. Summary and Conclusion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – All Rights Reserved.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

article thumbnail

Blastoff for My New Social Media Newsletter

Convince & Convert

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

article thumbnail

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Each of these strategies requires different tactics, resources and success metrics. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses.

Facebook 121
article thumbnail

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Word of mouth wasn’t going to do it, nor was relying on insurance referrals or my Yellow Pages ad. That marketing tactic worked like a charm. In B2B, this marketing tactic is a case study.