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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing, sales, or public relations groups. Case Studies. Sales Materials.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

Planning 100
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Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)

ClearVoice

Well, that’s in public relations, even if she doesn’t currently work in the field. Even if luck was on her side, her background and training keep her focused and level-headed, which is unique amongst influencers who have never also worked as professional writers. If you ask Angie Orth , her career has been anything but linear.

Ethics 105
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How to Create a Social Media Business Continuity Plan

Oktopost

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. It works both ways. .

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

In 2008, revenues were up to $16.6 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100
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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Your head of recruiting can use it to attract the right talent, your communication people can use it to communicate to investors, your head of training can use it to educate current employees. Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008.

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