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2008

Buzz

Public Relations

Training

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You have to train employees too. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. Thanks for the reminder; just did it.

Social Media Paid Content Media Advertising Agencies

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. How can we find a social media guru to add to our team?

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Trending Sources

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] out of 5) Loading. It has enlightened me a lot.

Online Marketing

Online Marketing Blogger PR Digital Asset Management

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

If a consumer emails a company, we’ve trained them to expect a response in a day or so. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But, if they tweet your brand, they expect you to answer in seconds. This is a tricky proposition. All rights reserved.

Conference Organization Paid Search Agency PR

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media Media Webinar Metrics Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

link] BTCustomerstreet [link] – What BP Can Learn from Umpire Jim Joyce #BTCustomerstreet sue_anne While BP has admitted responsibility for the oil spill, corporations like this are well trained to not issue the apology for fear that it will be held against them in the future. It's unfortunate. It's unfortunate.

Social Media Media PR Webinar Metrics

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Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. I wonder if social media training will be added to corporate continuing education programs. Do You Believe? How big a role social media will play in a company's success will be determined over time.

Social Media Media Paid Search Agency Budget Programs

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Google isn't going to be enough forever.

FAQ

FAQ Top of Funnel Paid Search Agency Social Media

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The third section of the book covers Zappos’ sale to Amazon.com (for $1.2 All rights reserved.

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge.

Social Media Media Webinar Metrics Paid Search Agency

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] [link] Jamie Favreau Thanks for the lesson. I am sure a lot of people would like to know how to do this. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Long Tail Marketing

Long Tail Marketing Blogger Paper Content

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

He rehabilitates dogs and trains people. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Yep, I said it…The Dog Whisperer. If you read his books or watch the show you will see that the guy has a great take on life – it's all about attitude and energy. An App, I'm in!

Social Media Media Webinar Metrics Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I mean, I could have spent all day every day training myself. Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media Media PR Webinar Metrics

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well.

Social Media Media Paid Content Work Management

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You're Invited to the Socialpalooza

Convince & Convert

MARCH 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency

Paid Search Agency Webinar Metrics Social Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

I've found to start a B2B Sm campaign – It's first advisable to do SM Monitoring to find out who,what,where and why ppl are creating buzz abt e.g. the client's brand as well and this will then allow you to define your social media landscape. Also what I found elevates B2B Sm is having a Blog.What do you think? great post!

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media Media Paid Search Agency Webinar Metrics

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media Media Stats Statistics

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Joseph Manna Fantastic post, Jay. All rights reserved.

Social Media Media Paid Search Agency Advertising Agencies

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

JULY 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

RSS

RSS Paid Search Agency Social Media Email Marketing

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Social Media Facebook Paid Content Marketing Websites

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Facebook Marketing Websites Paid Content Social Media

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But since everything is in the cloud anyway, I can certainly save things to Dropbox, especially those Keynote presentations that I'm itching to create with my fingers. All rights reserved.

Paid Search Agency

Paid Search Agency Content Social Media PR

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. If you have a few hundred followers, you can semi-coherently keep them straight, and watch what they are doing via your public stream. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media Media Paid Content Webinar Metrics

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. Their intern is well-trained and they respond with good-natured humor to people. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They also challenged party-goers to dress in Mad Men themed costumes. Good post, Jay! All rights reserved.

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Nor is it on their radar.

Social Media Paid Search Agency Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media Media Webinar Metrics Marketing & Strategy

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. Don't you think? twitter [link] : lorirtaylor: Is T.

Twitter

Twitter CRM Business Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 28, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams.

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