Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! Privacy Policy | Site designed by AMAInteractive a div. I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. This was a presentation to instructional design researchers advoca more. Privacy Policy & DMCA. Favorites & Groups.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Privacy Policy | Site designed by AMAInteractive a div. Your prospects will find pricing information even without your help. You can’t surround the conversation with value and branding.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Privacy Policy | Site designed by AMAInteractive a div. email campaigns per week, up from 15.4 per week in 2006. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Privacy Policy | Site designed by AMAInteractive a div. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. It is all about them and not you.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Privacy Policy | Site designed by AMAInteractive a div. Refresh - Content gets stale over time. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ). All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Privacy Policy | Site designed by AMAInteractive a div. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Privacy Policy | Site designed by AMAInteractive a div. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Privacy Policy | Site designed by AMAInteractive a div. After all, what good is your redesigned website if no one can find it? All Rights Reserved. Resources

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Even if SEO isnt a priority of a B2B blogging strategy, keyword research may still provide a depth of opportunities.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

OCTOBER 31, 2010

Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy. Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo. Bliss-001 03/08 500 Fifth Ave.,

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Webinars Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

Your objectives must be driven by the former and not the other way around Creating high converting landing pages Here are the steps you should take for creating optimized landing pages that convert well: Do some research – don’t guess or go by your gut feel as to what your prospects are searching for. Place your logo at the top left.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Online Marketing Institute

MARCH 30, 2011

This entry was posted in Content Curation , Content Marketing , Content Strategy and tagged content curation , Content Marketing , content marketing research , hivefire , rohit bhargava. When that happens, original and curated content will need to work in harmony. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. Privacy Policy | Site designed by AMAInteractive a div. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. See that first Twitter account? Let's take a look at how fasion retailer Asos resolved this common problem. So what's a brand to do?

Social Media 28

Social Media Service Media Paid Search Agency 28

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

IM Persistent Presence tools (such as Twitter and Jaiku. In informal research, the most common use appears to be the grade book. This page was last modified 14:05, 16 May 2008. Privacy policy. Collaboration tools often possess production capabilities Social Bookmarking See LTCs Social Bookmarking Resource.

Wiki 100

Wiki Enterprise Management Work Management Aggregators 100