Biznology

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Why Millennials Value Experiences, Not Stuff

Biznology

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. So what has caused this dramatic change in spending habits that have led to this emerging “experience economy”?

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Advertising methods are too ephemeral

Biznology

If you want to see some examples of powerfully successful blogger outreaches, check out International Medical Corps (IMC) 2008 , Survivor Corps Operation Survivor 2008 , and Fresh Air Fund Summer 2008 , Jerry White’s I Will Not Be Broken book promotion. To me, Chris Brogan said it best, “customer service is the new PR.*”

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The social media listening market is maturing

Biznology

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). There is no marketing or PR dashboard to integrate social media into. Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. And for good reason.

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Full time, internship, or freelance?

Biznology

The 2008 crash left many new grads fighting to compete for scarce jobs with a huge pool of newly unemployed experienced professionals. It’s also a good idea if you simply enjoy mentoring and have skills to share, or need a solid piece of PR work that shows community involvement and stewardship of your industry.

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Latest Trends & New Perspectives on Brand Risk

Biznology

” Pen Pendleton – (co-founder of CLP Strategies, a crisis management firm focusing on financial services) pointed out that the 2008 recession forever changed Wall Street, making it more vulnerable than ever to extreme activism.

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Backfill your corporate history onto your blog for Google

Biznology

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016.

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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Addition 1.