The Telltale 8% Drop In Content Marketing Effectiveness
OCTOBER 9, 2015
When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. With the amount of hype, “content about” content marketing, growth of content marketing agencies/consultants, and the explosion of content marketing conferences, the instinctive thought process is this percentage should be increasing – not decreasing. by Aha-Soft.
Persona Centric Selling®: The New Science of Selling
MARCH 27, 2008
For instance, buyers today may spend as much as three months researching products or services before ever engaging a sales professional into the buying process. The buyer is now capable of tailoring their own buying process to fit the goals and needs of their organization. Meaning that sales cycles that are developed in a vacuum to fit the selling organizations processes but are not in alignment with the buying cycle of the buyer will not be successful in today's new world order of sales and marketing. What the heck is going on? So, what is needed?
Where is the Future of Selling Headed?
APRIL 2, 2008
Brian talks about how sales professionals can add value to the buying process by not being information providers but information filters who help the buyer to navigate the information overload. Buyer personas will need to be a part of every sales professional's knowledge base in the future. Having deep insight into who your buyers are and how and why they make purchasing decisions will need to be a part of every professional development plan. Brian brings up the notion that today's role for sales people has changed due to the advent of the Internet.
Two Buyer Trends Affecting Sales and Selling Profession
APRIL 24, 2008
If you think about one of your most recent household purchases, such as a car, grill, or even a lawn mower, it is a safe bet you found yourself on the Internet. The trend that buyers will conduct research before purchases has been underway for a while. Sales and the selling profession today must ask itself: "If buyers today can research and configure their own solutions as well as find peer reviews and recommendations, what is the future role of sales in the buying process?" Herein lays one of two trends that are affecting sales and the selling profession.
50 Things We Learnt About Content Marketing This Year
DECEMBER 21, 2015
Effective content strategies require a good understanding of buyer personas and how the content will support the various stages of the sales funnel. 85% of companies are using buyer personas for content marketing. We are still in the early stages ourselves of using buyer personas but we have found that even a simple table such as the one below can help us create more focused content.
4 Ways Social Can Enhance Your Marketing Campaigns
MARCH 26, 2012
Through technology and social platforms, consumers are more connected with each other and empowered with a host of information resources to guide them through most any buying process. Digital dominates pre-purchase research, and with smartphones in hand, today’s consumer is conveniently poised at any moment to gather information, compare prices, and find product recommendations and reviews.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. Come and get it! Come and get it! World. Zillions of blog posts.
Content Auditing and Mapping it to the Industrial Buy Cycle
Industrial Marketing Today
SEPTEMBER 3, 2010
Passive reading of your content will not move the prospect along in his/her decision making process. content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. There is plenty of information out there about buyer personas. What is effective content marketing?
Agencies Under Pressure to be More Digital
APRIL 12, 2016
And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. According to Peter Levitan of WPP (who’s purchased a few agencies in his time), digital agencies tend to have a baseline value of 8x EBITDA. In comparison, typical agencies are valued at 2-5x EBITDA. over 2015.
Survey Says…Tech Buyers Read and Forward White Papers
Savvy B2B Marketing
SEPTEMBER 28, 2009
B2B technology marketers have access to lots of evidence when it comes to proving the value of white papers. A few reports include: How to Maximize the Use of White Papers in Your B2B Marketing and Sales Process , released by InformationWeek in February 2009. Eccolo Media surveyed 501 technology-purchasing decision makers and influencers in its second annual technology collateral survey.
ClickInsights: How can B2B marketers use content effectively for demand generation?
Connect the Docs
AUGUST 27, 2009
Eccolo Media 2008 B2B Technology Collateral Survey. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win. They must move the buying process forward.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. This is up from 16% in 2008. Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. Really great content around B2B Marketing again this month. Why not use it?