Convince & Convert

JUNE 17, 2010

Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] [link] Melba Ann Williams Luv Twitter~it is a great way to vent or just check in with friends in 140 characters. All rights reserved.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 24, 2010

On a near-continuous basis, consumers are asking for help making purchasing decisions. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is. Linkedin is for people you know.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. nuff said. nuff said. nuff said.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 14, 2010

Actual transactions whether purchases or social transactions? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. “Tagging&# and projecting your expectations on groups is very inside out thinking.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

JULY 16, 2020

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). It can answer most common questions and even guide your customers through the buying process, thereby satisfying their needs. Chatbots automate processes.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I, for one, will be encouraging my clients to spend time at JaneNation. All rights reserved.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Did Delivering Happiness rock me to my core? Donate just $33, and get a copy of the book, and an entry into a trip to NYC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Cordell AWesome post: [link] Rishi I think the process of mystification of social media is on right now – to try and moentize it in many ways. As Jay Baer recently [.]

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The cultural one is a tricky point and I think until more businesses starting getting their people on the bus it is going to be a slow adoption process. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? I wrote a article on my blog about the friend gathering process that most people use to gain more friends on facebook. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. [link] jaybaer I think it's both John.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. MySpace answered in July, 2008 – almost a full year later. Coincidental timing too, as Yahoo ! It’s a familiar tale.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

OCTOBER 1, 2010

Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), John Bauer Yes, I was thinking of pre-population as the segue from weak to stronger authentication in an enrollment/registration application/process. just didn't write my thoughts down above.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? Great resource.

Social Media 155

Social Media Media Paid Content Work Management 155

Heinz Marketing

FEBRUARY 8, 2021

And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. That asymmetry, I think, ultimately leads buyers to really have fear and other kind of… Negative emotions dominate the B2B buying process. And you can do that in account-based ways.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Convince & Convert

FEBRUARY 25, 2010

I've never purchased anything from ThinkGeek. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] [link] DJ Waldow Lisa: Love it. Great story. Well written. Heck, now that I think about it, I don't think I've ever even visited *any* of their online channels. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 13, 2010

Instead of assuming you can find/purchase all the answers yourself, admit you need external teachers: We all need role models. 3- Agencies allow you to experiment and fail with social media – a critical part of the process. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 138

Social Media Media PR Webinar Metrics 138

Hubspot

DECEMBER 21, 2010

Confirmed opt-in adds an additional step to the opt-in process. Personalization can also include a reference to previous purchases, or other content unique to each recipient. It is oft en referred to as word-of-mouth advertising. Copyright © 2008 Constant Contact, Inc. Confirmed Opt-In (a.k.a.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Hubspot

FEBRUARY 17, 2012

It could refer to addressing the recipient by name, referencing past purchases, or other content unique to each recipient. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Confi rmed opt-in adds an additional step to the opt-in process. Copyright © 2008 Constant Contact, Inc.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s flat-out awesome. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s flat-out awesome. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. Driving purchase intent through kinship. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

AUGUST 25, 2010

What was once ‘the end’ purchase: a physical newspaper, a cup of coffee, or a digital song download is now a key cog in the greater scheme of getting the consumer to fork over more dollars, more consistently. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. It’s how companies need to change their culture, their people, their process, and their measuring sticks to succeed in real-time business. Kinship creates purchase intent.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it. link] jaybaer Perfect!

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

MARCH 2, 2010

It's essential that ROI is an integral part of that process. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. However, one point of caution: It's not only the tools that make social marketing work. Social business takes a step forward. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

JUNE 23, 2010

After the socially awkward embracing is done, invite both groups in during the creative process. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. There are people out there that currently hate your product because it isn’t giving them what they need. Embrace these people as well. That’s last year.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

APRIL 27, 2010

I’d like to congratulate each of you for an exceptional job in the boarding process. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. My name is Randy. All rights reserved.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131