2008 Media Plans Process Purchase 
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. All Rights Reserved.
Industrial Marketing Today
SEPTEMBER 3, 2010
Passive reading of your content will not move the prospect along in his/her decision making process. In order to get there, you need to start with a content marketing plan and that starts with a content audit. Once you have done your content audit, you can begin the content mapping process. What is a content audit?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
JULY 29, 2010
This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Unfortunately, the answer is a big NO. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
Industrial Marketing Today
JUNE 12, 2010
You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). We can only provide prices after a formal RFQ process 5. Have you struggled to answer that question? We could have conflicts with our channel partners 4. All Rights Reserved.
Industrial Marketing Today
MAY 5, 2010
Your prospects are at different stages of their decision making process when they visit your site. It must help your customers make the best use of their purchase. You can’t satisfy all of them with one-size-fits all content. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. of Tiecas, Inc.
Industrial Marketing Today
JULY 23, 2010
Rule #2: Content comes before redesigning your website Avoid the site redesign cycle of frustration by first developing a clear game plan for creating or repurposing existing content for the new site. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. of Tiecas, Inc.
Convince & Convert
FEBRUARY 11, 2010
After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. The approval process for apps is a black hole,” says Tom Conlon of Popular Science. The app store approval process complaints are greatly exaggerated. Also, $0.30
Expert insights. Personalized for you.
60 
Let's personalize your content