Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Each workshop is its own learning process. My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. It must help your customers make the best use of their purchase. You can’t satisfy all of them with one-size-fits all content. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. In complex industrial sales, researchers often do not have the authority to make the final purchase decision. One-size-fits-all site content will not help you engage. However, they do have a strong influence.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

FEBRUARY 11, 2010

After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. The approval process for apps is a black hole,” says Tom Conlon of Popular Science. Also, $0.30 may not seem like much, but the fact that Apple is taking 30% of all app profits has stirred some unrest.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. Two of my friends were too.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0

Social Media 100

Social Media Class Web 2.0 Media 100

Industrial Marketing Today

JULY 1, 2010

There is a big difference between what B2B customers say they want and what really drives their purchasing decision. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

APRIL 22, 2010

[link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. argument, Jay. argument, Jay.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60