Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. I, for one, will be encouraging my clients to spend time at JaneNation.

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Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

FEBRUARY 24, 2010

On a near-continuous basis, consumers are asking for help making purchasing decisions. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Cordell AWesome post: [link] Rishi I think the process of mystification of social media is on right now – to try and moentize it in many ways. As Jay Baer recently [.]

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Did Delivering Happiness rock me to my core? Donate just $33, and get a copy of the book, and an entry into a trip to NYC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 11, 2010

Certainly, social media has it's rightful place in this process – however, at this stage, I still believe it's role is a supporting one (like Paul Henreid to Humphrey Bogart in “Casablanca&# ). You're then using structured content to overcome purchase objections, and knock them off the fence. nuff said.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. New metrics should be developed to understand the impact of social media on sales and new metrics to understand the secret of viral process and of the strength of influence.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The cultural one is a tricky point and I think until more businesses starting getting their people on the bus it is going to be a slow adoption process. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Instead of assuming you can find/purchase all the answers yourself, admit you need external teachers: We all need role models.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? I wrote a article on my blog about the friend gathering process that most people use to gain more friends on facebook. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Online Marketing Institute

NOVEMBER 8, 2010

. # of Leads – a lead is a prospect that you have qualified as someone who is a good fit for your product and is likely to purchase a solution like yours in a specific timeframe. Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). aprildunford Reply 13.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. MySpace answered in July, 2008 – almost a full year later. Coincidental timing too, as Yahoo ! It’s a familiar tale.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. [link] jaybaer I think it's both John.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Hubspot

SEPTEMBER 5, 2018

Public relations. The advertising zooms in on the specific process of creating and publishing the persuasive messages to get customers to take action. 1922 : Radio ads are born, and businesses purchase 10 mins for $100. Marketing includes a number of different channels: Social media. Email communications. million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? Great resource.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

FEBRUARY 25, 2010

I've never purchased anything from ThinkGeek. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] [link] DJ Waldow Lisa: Love it. Great story. Well written. Heck, now that I think about it, I don't think I've ever even visited *any* of their online channels. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s flat-out awesome. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s flat-out awesome. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. While 28% of U.S. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. Driving purchase intent through kinship. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

AUGUST 25, 2010

What was once ‘the end’ purchase: a physical newspaper, a cup of coffee, or a digital song download is now a key cog in the greater scheme of getting the consumer to fork over more dollars, more consistently. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

SEPTEMBER 2, 2010

It’s how companies need to change their culture, their people, their process, and their measuring sticks to succeed in real-time business. Kinship creates purchase intent. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses?

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Martech

FEBRUARY 25, 2022

Sending customers an email that contains product information pertinent to each customer based on their previous purchases. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. HubSpot CRM: A CRM and growth tool for businesses that are just starting to formalize their sales process.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Convince & Convert

MARCH 2, 2010

It's essential that ROI is an integral part of that process. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. However, one point of caution: It's not only the tools that make social marketing work. Social business takes a step forward. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

JUNE 23, 2010

After the socially awkward embracing is done, invite both groups in during the creative process. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. There are people out there that currently hate your product because it isn’t giving them what they need. Embrace these people as well. That’s last year.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Not sure where Gowalla is on that front. link] jaybaer Perfect! That's how you do it! link] jaybaer Exactly.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

APRIL 27, 2010

I’d like to congratulate each of you for an exceptional job in the boarding process. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. My name is Randy. All rights reserved.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place. One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process?

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 21, 2010

SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. I’ll write about that soon.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

Any company where you look your customer in the eye, you should be able to determine (if you want to work at it hard enough) whether that customer was connected to your company via social media before purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Keep up the good work. All rights reserved.

Twitter 145

Twitter CRM Business Paid Search Agency 145