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Theresa Kushner: Spotlight on the expert

Martech

I had done a short stint with a software company in California where they did direct marketing, so they hired me to do that. A lot of IBM’s data was locked in the applications, hard-coded into the systems. A lot of IBM’s data was locked in the applications, hard-coded into the systems. ” I told him.

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Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Heinz Marketing

Agile isn’t necessarily about sprints: There are analogies from the software development agile world that don’t necessarily apply successfully for marketing. establishing a locked-in list of priorities for the coming weeks) doesn’t allow the ability to be agile as things come up in the meantime. Focusing on “sprints” (i.e.

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Agile Marketing is About Focus, Not Speed: Operational Best Practices from CMOs on the Rebound

6sense

Agile isn’t necessarily about sprints: There are analogies from the software development agile world that don’t necessarily apply successfully for marketing. establishing a locked-in list of priorities for the coming weeks) doesn’t allow the ability to be agile as things come up in the meantime. Focusing on “sprints” (i.e.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. I first joined Acquia in 2008, leaving in 2011 to run a non profit. At first, “customer experience” meant websites.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. The truth is, however, that we are in the early inception stages of machine learning and artificial intelligence.

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Grow Your Wiki

Buzz Marketing for Technology

Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Jun 24, 2008 0. Jun 22, 2008 0. user generated content. user interface. using wiki in education.

Wiki 100
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Virtual Event Platform Comparison: 2022 Virtual Event Tech Guide

SpotMe Blog

Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. As you use this virtual event platform comparison guide, you may consider the needs of your users. Can you create an experience that people will not forget in an online setting? Can you exceed your attendees’ expectations ? Needs are going to be different.