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International Women’s Day 2021: Choose to Challenge

InsightSquared

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Now, I lead our Implementation and Support teams as a member of InsightSquared’s Executive Leadership Team. . Amy Noack – Field Enablement Director. What does choosing to challenge mean to you?

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B2B Content, The Modern Buyer Journey, and Economic Headwinds: A Q&A With Marketing Leader Michael Schultz

PathFactory

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. 2) Sales teams are increasingly relying on qualified inbound leads. Be maniacal about lead and MQL follow up.

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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

The recognition of this fact began to emerge in the 1950's when leading behavioral scientists started challenging the concept of human rationality that had dominated mainstream economics for decades. The work of these scientists laid the foundation for a new discipline that would later be called behavioral economics.

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The 8 Essential Management Skills You Need to Lead a Successful Team

Hubspot

The series is a touching tribute to these brave soldiers, and in my humble opinion, it deserves all seven of the Emmys it won. If you lead a team at work, this scene will also resonate with you -- your job is to help your people succeed and achieve their goals. The 8 Essential Management Skills You Need to Lead a Successful Team.

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sure, you can make some badass content your audience loves and increase your inbound leads, but a lot of those leads will need to be nurtured for months to become opportunities.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” Being associated with the leading influencers gives brands a credibility & trust that they cannot get anywhere else.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.