Online Marketing Institute

JUNE 17, 2009

The six solutions sets that many of our customers utilize are: Planning & Financial Management Production Management & Workflow Brand Content Management Lead Management B2B Marketing Campaign Management & Planning View Interactive Solutions Map Case Studies Read how leading brands are using Aprimo to accelerate their marketing productivity.

Enterprise Management 40

Enterprise Management Marketing Management Resource Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

APQC knowledge management km best practices. By Lauren Trees on June 26, 2008. Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Online Marketing Institute

NOVEMBER 4, 2010

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

JULY 9, 2010

The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.). But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. I like your steps for Continuous Process Improvements. All Rights Reserved. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

MAY 12, 2008

”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. A lead generation program that includes teleprospecting, lead nurturing and lead management. In fact, it's the impetus for this post.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. The company also offers a seven day free trial.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living. OfficeAutoPilot : this is the current incarnation of what used to be Moonray.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Hubspot

MARCH 19, 2013

During the 2008 presidential election, content played an important role in electing Barack Obama. So I reached out to President Obama's Digital Director Teddy Goff and asked him to share with us the importance of content and how that changed from 2008 to 2012. Everybody says that, so it must be true. Well, to a certain degree, it is.

Top of Funnel 28

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

markempa

JANUARY 19, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Ambal's Amusings

OCTOBER 15, 2009

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). in January 2008.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Merging teams and tech stacks requires a solid foundation to ensure you hit synergy targets. M&A on the rise. This looks to be ringing true as the U.S. economy rebounds from COVID-19.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Merging teams and tech stacks requires a solid foundation to ensure you hit synergy targets. 2021: M&A on the Rise. This looks to be ringing true as the U.S. economy rebounds from COVID-19.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Customer Experience Matrix

MARCH 25, 2009

Lead nurturing is also very limited at present: there is no automated or event-trigged email execution, and no multi-step campaign structures. That first release won’t support other automated processes, including list imports or sending data to a sales automation system. The company is set to add these in two weeks, however.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

LeadSquared

JANUARY 11, 2021

Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. Most businesses do not have any fixed ideation process while planning a campaign. 6 Nurture Leads. Not all leads you generate from the campaigns will be sales ready. Here is an example.

Work Management 52

Work Management Campaigns Marketing Management Planning 52

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Seven Lead Nurturing Tools and Resources. Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads rather than throwing them away can help you maximize results.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. This is hard work! They also must be great on camera.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

SEPTEMBER 10, 2012

Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer. LisaJCramer. Marissa Mayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer. LisaJCramer. Marissa Mayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. 30 Women Shaping B2B Tech Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Ambal's Amusings

NOVEMBER 19, 2009

CDI) a full-service marketing agency with offices in Silicon Valley and Seattle that specializes in demand generation and lead management for high-technology companies. in January 2008. Sewell is president and founder of Connect Direct Inc. Howard Sewell's Tip. Blog B2BContentMarketing Twitter SeamusWalsh. Seamus Walsh's Bio.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Single Grain

JULY 21, 2020

Traditional software is not always easy to use because it requires a lengthy installation process and customization with regular upgrades that degrade the overall user experience. This is not true with traditional software where updates are a constant, usually frustrating, process for the user. B2B or B2C?: B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Act-On’s transactional event-triggered email solution (via Act-On). Adobe Marketo.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120