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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. Tags: Web Marketing. Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g.,

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Social Tagging. Tags: Web 2.0 but his advice stands up to the test of time.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What information should you include in a killer SEO proposal—and what language should you avoid? They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Looking for a concise explanation of the different types of redirects?

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

by Writing On The Web The remarkable Patsi Krakoff presents eight tips for writing blog posts that stand out by both informing and entertaining readers, such as: telling a story; revealing a mistake you made and the lessons learned; or hardest but most valuable of all, rising above cliches and providing a higher level of current thinking.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

David Hutchinson provides a roadmap to success in this excellent article, using marketing operations—process-based management well-established in other disciplines that " enables informed decision making, accountability, sustainability, visibility, teamwork, strategic thinking and best practices execution. "