Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. Im Jay Baer.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. A coven of PR practitioners. And to do everything we can so this never happens again.&#

Social Media 156

Social Media Media PR Webinar Metrics 156

markempa

JANUARY 19, 2006

Centralize your contact information. Centralize your contact information. Understand the significance of your Web site. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs. Determine which visitors become leads. Highlight your Contact Us page. Know how your prospects find you. Cultivate your leads. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Biznology

SEPTEMBER 4, 2015

million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold.

Social Media 80

Social Media Social Marketing Media Buzz 80

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! That requires a consistency of attention that differs from most traditional agency staffing patterns. 17 Services. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. John & Partners , a full-service advertising and public relations firm, based in Jacksonville.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. I have seen this part kill a. agreeing on what you are putting in there, c.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

FEBRUARY 10, 2010

Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong. Other gr8 uses [link] [link] Jodi Gibson Discovered this excellent tool.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

FEBRUARY 15, 2010

I find that companies need to ask for LESS information to get people to follow through to the 'Thank you page' of their forms – so I agree that it will all soon start congregating into more integrated communications where we will see forms with more SM contact options. Im Jay Baer. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Oh, that's part of our digital practice.&#

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay. Im Jay Baer.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 24, 2010

He doesn't just spew endless bits of information about his product (books, etc.). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. They do that for real, right? Im Jay Baer. All rights reserved.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 20, 2010

marierowley thank you for your great information. I don't know what you mean by finding out the number of search terms that people use, I have read your article several times and I enjoyed reading it, but I just don't know how to find that information out. I have been blogging for a year now and still learning. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 23, 2010

When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] By Jay Baer, Convince and Convert #fb [link] Sarah Caminker PR RT @mollycgaines: Is Your Social Strategy Proactive or Reactive? link] [link] T.J. Tedesco Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I will certianly put to good use these nuggets of information. Very helpuful information. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Im Jay Baer.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? I like your Blog Information its Truly Good and Informative As Well.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 20, 2010

link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. link] RT @thebrandbuilder [link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. It's a source of information. It's a source of information.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

APRIL 15, 2010

It’s an information annuity that can’t be replicated elsewhere. RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] [link] John Lane content marketing = information annuity. really dig that term so i'll say it again: information annuity. link] [link] Chris Rinaldi Still king.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. I also recommend it on the iPad. link] Paige Holden Great question.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JULY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

Social Media 140

Social Media Paid Content Media Act-On 140

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. Marketing/Communications/PR. Advertising and Public Relations. Booth-related Services. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. Operations.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. &# for most business travelers, it’s also incredibly helpful. You can be helpful, too. You just first have to find your customers’ pain points.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 20, 2010

Thanks for sharing good support information for B2B social media. 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels. We have been saying many of these things for the past year.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Standard

DECEMBER 30, 2020

In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s mission and educational offerings.” Since 2008, more than 4,451 projects have been entered in the Gold Quill Awards.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. Tools – they are tools that implement the strategy and not the strategy themselves. Im Jay Baer.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MARCH 23, 2010

thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. I rarely communicate with the end. they were like strangers. I think it works everywhere, in real life or in the internet.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Content Marketing Institute

NOVEMBER 19, 2017

This guide reveals this year’s top books for: Content marketing newcomers and holdouts – If you’re a newcomer to content marketing or dealing with holdout clients, management, and prospects who still need convincing , you’ll find an informed overview of the basics of content marketing and tips for getting started.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. Thanks for sharing the very useful information with the rest of us. frank´s last blog.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Your posts are a million times better than organizations acting as social media resources that always charge a fee for information.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Research: How do people talk about your industry and who are the influencers?

Social Media 155

Social Media Media Paid Content Work Management 155