2008 and Inbound Marketing - B2B Marketing Zone

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

NOVEMBER 22, 2016

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt. The first eight years only listed 25 updates of note, whereas the latter had 115.

PageRank

PageRank Google Lead Ranking Lead Scoring

3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

AUGUST 10, 2011

Next month, I’m traveling to Boston with several members of the PR 20/20 team to attend the Inbound Marketing Summit. The conference offers a great opportunity to enhance marketing knowledge, share ideas and strategies, and network with others in the industry. We’ve attended IMS since the inaugural event in 2008.

Inbound Marketing

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. How are you using content marketing in your B2B marketing?

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. Sounds like inbound marketing to me!

Paid Search Agency

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take …. I often get asked the question – how do you.

Social Media

Social Media Allocation Social Marketing B2B Marketing

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix

KEO Marketing

OCTOBER 10, 2016

Sessions conducted by the president of a top B2B Agency in the country, the president of a major B2B media company and an influential author make this is a must-attend event for Phoenix-area marketers.”. She is also founder and president of Phoenix-based KEO Marketing, a top business-to-business and digital marketing agency.

Advertising Agencies

Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Please leave your comments below.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

20 LinkedIn Groups Every Marketer Should Join

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Marketing. 1) Digital Marketing. Created: March 3, 2008.

Linkedin B2B Thought Leadership Planning Demand Generation Agencies

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). The success of outbound marketing does make sense in this context. .&#

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Resources

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Goes to show that the use of clichés in B2b marketing content is not restricted to the U.S. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

45 Top YouTube Channels for Marketing Professionals

Zoominfo

DECEMBER 19, 2018

The Marketing 360 YouTube channel offers a wide variety of high-quality video content. This channel is a must-watch for anyone interested in stepping up their marketing game. 2. Duct Tape Marketing. Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts.

Youtube

Youtube Advertising Channels Work Management Marketing Attribution

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Since each has their own questions, concerns and interests, one needs to develop content around those specific issues. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Copyright © 2010 Tiecas, Inc.

Optimization

Optimization Web 2.0 Planning Buying Cycle

The Power of Marketing Personalization in President Obama's Re-Election

Hubspot

MARCH 19, 2013

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. It was personalized. The Importance of Personalized Content in Obama's 2012 Campaign.

Top of Funnel

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. Social Media with Email Marketing – is it the Super Combo? All Rights Reserved.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. of Tiecas, Inc.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. In the video below, Holly explains their process. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Stay tuned as the role of B2B marketer continues to evolve. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. How has your role changed? Leave your comments below. All Rights Reserved.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

45 Top YouTube Channels for Marketing Professionals

Zoominfo

OCTOBER 5, 2021

Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. This channel is a must-watch for anyone interested in stepping up their marketing game. Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts.

Youtube

Youtube Advertising Channels Work Management Marketing Management

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Do you have any good examples of social media used in email marketing? Please share your ideas on how you plan to combine email marketing with social media. The Gender Gap in Social Networking Have Digital Marketing and Social Media Killed the Industrial Sales Job? Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Otherwise, your traffic will dry up and the hard-earned readership will lose interest. I start with something related to a subject that I’m interested in writing about and get ideas from there.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. And the tug-of-war between sales and marketing continues. All Rights Reserved.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Instead, think like a publisher, who wants to keep their readers (in this case, prospects) engaged on a regular basis with content that’s tailored to their needs and interests.”

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? How are you using email marketing to reach and engage with your target audience? Social Media with Email Marketing – is it the Super Combo? WHY : Why are you sending out this email campaign? Share your ideas here. Resources

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Please share with your friends and followers: Related posts that may interest you: B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Is Your Industrial Website Still Just a Business Card? Take a quick poll. Copyright © 2010 Tiecas, Inc.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. You may also be interested in downloading our FREE Step-by-Step Guide to Website (re)Design. There’s nothing new we can say on our website. All Rights Reserved.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. You can download it from here (does require registration). Have you read it, If so what did you think? Copyright © 2010 Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. How about you, do you see the disconnect? All Rights Reserved.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

However, realizing that your sign up forms and opt-in pages must contain both components – an irresistible offer or incentive as well as a clear call to action will go a long way towards boosting your email marketing’s open and conversion rates. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Post often: If you want to build a loyal following for your business blog, you need to post often to keep your content fresh.Your readers will visit your blog frequently and bookmark it only if they can count on you for their regular fix of topics that interest them. Do you have a blog for your business? Copyright © 2010 Tiecas, Inc.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

NOVEMBER 15, 2007

This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details. These are some pretty interesting trees, but let’s step back and look at the forest.

Resource Management

Resource Management Enterprise Management Work Management Marketing Management

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Re-route - Find new and interesting ways to use and distribute your content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Planning

Planning B2B Marketing Emarketing B2B

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Do you publish prices on your website? If not, what’s stopping you ? Share your thoughts by leaving a comment below. All Rights Reserved.

Sales Management

Sales Management Pricing Price Marketing Websites

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

To protect your interests, put them in a secured area that requires username and password to log in and access the drawings. Those are my five top lessons for industrial marketing to attract engineers and turn them into loyal customers. Design wins lead to production volume orders. You can also upload CAD files that are non-editable.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

If I fail in doing this, I risk losing trust, interest and, worse yet, any future business.” webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Share your thoughts by leaving a comment.

Features

Features Web 2.0 Planning Work Management

8 Interesting Things You Probably Didn't Know About Google's Algorithm

3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Webinars

Trending Sources

Focus on Content in B2B Marketing

Webinars

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Best of 2008: Social Media Optimization, Part 5

Social Media Budget Ratio in B2B Marketing

7 Strategies for Using Content to Market Industrial Products

KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix

Optimizing Your WordPress Business Blog

Business Value of Social Networking

20 LinkedIn Groups Every Marketer Should Join

Don't Count on Marketing Automation to Solve All Your Lead.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

45 Top YouTube Channels for Marketing Professionals

Creating Relevant B2B Marketing Content: Walk the Talk

The Twofold Benefit of Optimizing Marketing Content

The Power of Marketing Personalization in President Obama's Re-Election

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

101 Tips from 50 Small Business Bloggers

Generating More “Educated Leads” on a Small Budget

The Role of B2B Marketing is Shifting from Lead Generation to.

45 Top YouTube Channels for Marketing Professionals

Social Media with Email Marketing – is it the Super Combo?

Content Creation Made Easy

Shortening the Industrial Buy Cycle in 5 Simple Steps

B2B Lead Generation Using a Business Blog

How Relevant Marketing Content Helps B2B Branding

High-Performance Email Marketing for Attracting and Engaging.

Successful Industrial Websites Require Part DiY and Part.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial and B2B Customer Engagement Simplified

The Disconnect Between B2B Content Marketing and Customer Engagement

Variety of Content is the Key in the Early Stages of the.

Are You Creating Irresistible Offers with Your Email Marketing?

How to Make Your Business Blog Be All It Can Be

SAS Adds Real Time Decisioning to Its Marketing Systems

7 “Rs” for B2B Marketing Content Planning

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Translate Features into Benefits if You Want Your Marketing.

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