Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Put it on YouTube of course. You don’t need a film crew.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The metrics available on Facebook are in many ways better than you can get from Google Analytics. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Im Jay Baer.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 3 : Learn To Use YouTube To Convey a Message. RWW Daily by Email. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

SnapApp

MAY 1, 2018

Jay studied English in college, was the newspaper’s sports editor and even scored an internship at ESPN, where he was offered a full-time PR and communications gig. Then 2008 happened, and suddenly, he was told the job no longer existed. “I I got a job at Google by filling out an online form. It’s the mothership of sports.”

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

MAY 1, 2018

Jay studied English in college, was the newspaper’s sports editor and even scored an internship at ESPN, where he was offered a full-time PR and communications gig. Then 2008 happened, and suddenly, he was told the job no longer existed. . “I I got a job at Google by filling out an online form. It’s the mothership of sports.”

Practices 89

Practices Best Practices Paid Search Agency Planning 89

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

Single Grain

JULY 16, 2020

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). One of the best ways to listen to your customers is by monitoring review sites, such as Google My Business, Yelp, Yahoo Local, etc. Analyze and reply to every review of your product.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Me tweeting as the CEO of Argyle is very different than Larry Page tweeting as the CEO of Google.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Ale Espinosa. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Ale Espinosa. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Contently

JUNE 30, 2016

” These digital natives—generally classified as consumers born between 1998 and 2008—now represent 22 percent of the U.S. Based on a global study , PR and communications agency Zeno Group believes companies must give Gen Z “a job to do” and “let them be brand advocates.” Gen Z wants to participate.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Classified Ads User-Generated Content 114

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Also noted: • One in four Americans watches a YouTube video every day. • 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Twitter has the fifth oldest. There are 1.5

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JANUARY 4, 2011

In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. Leave a Reply Subscribe to SherpaBlog RSS MarketingSherpa (877) 895-1717 (outside the US and Canada call (401) 247-7655) © 2000-2008 MarketingSherpa, Inc.,

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

SEPTEMBER 23, 2010

Then, you could pull the results into a Google Reader for an automatic and permanent archive of activity. link] [link] Phil Real time results will be next main area for marketers to focus in coming days as BING, YAHOO also came in this market and google already have real time results [link] Ms. Or Microsoft. I noticed the same thing.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Webbiquity

APRIL 27, 2021

YouTube got started in 2005. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. Facebook was opened up to the public in 2006.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 7, 2010

Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. Although ironically, I wouldn't exactly hold up Facebook, Twitter, Google, eBay, or YouTube as fantastic customer service examples either. I was not aware of the acute Blackberry problems. No thanks.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 27, 2010

RT @jaybaer: Information as Theater – The Power of Humanized Description [link] #sg [link] Jeremy Bryant Google Reader: Information as Theater – The Power of Humanized Description – Thanks Jay, great read! link] AreYouBeingServed RT @MTw1tter: @service squad Can we expect this in Sg? Im Jay Baer.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Single Grain

SEPTEMBER 9, 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. Take a look at some of Google’s past updates.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92