Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Design wins lead to production volume orders. Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Featured. |. ® Initiate, motivate, lead ï?® ® Collaboration (leading groups, learning from groups, moving between groups) ï?® Privacy Policy & DMCA. © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. However, they may not be good at articulating those benefits and features. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. I highly recommend and use the Thesis Theme. Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

JUNE 23, 2008

Vygotsky (1978) referred to this as the Zone of Proximal Development and believed that fostering development within this zone leads to the most rapid development. Featured content. This page was last modified on 10 June 2008, at 22:29. Privacy policy. s performance closer to that of the masterâ?? Current events.

Wikipedia 100

Wikipedia Privacy Policies Lead Ranking Copyright 100

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. Privacy Policy | Site designed by AMAInteractive a div. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. All Rights Reserved.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

Subscription Services » Reprints » Feature. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Forrester Wave: Service Desk Management Tools, Q2 2008. More White Papers » FEATURED SPONSORS. ); SPONSORED LINKS. Privacy Policy |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 28, 2012

Featured Jobs. Lead Generation. 2008 FOLIO Award Winners. About 20 percent said a lack of tools prevent them from using social media for lead generation and another 33 percent say a lack of strategy is attributed to an unclear understanding of the value of social media. Latest Featured Jobs. Add Your Resume.

B to B 40

B to B Paid Content Social Media CMS Development 40

Buzz Marketing for Technology

JUNE 27, 2008

Featured. |. Chris Collison and Geoff Parcell Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations Slide 51: the gates to information are open Slide 52: knowledge is shared freely Slide 53: â?? Privacy Policy & DMCA. © 2008 SlideShare Inc. Slideshare.net (beta). Slidecasts.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

JULY 31, 2012

Featured Jobs. Lead Generation. 2008 FOLIO Award Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Sign up for our news alerts, special offers & feature updates: Your Email Address. Featured Group Discussions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool? (and

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Buzz Marketing for Technology

JULY 28, 2008

do we get a concrete demonstration of the social structuring of knowledge and the multiple threads that directly or indirectly lead to any single expression of synthesis of those threads. Secondary Orality, and the Gutenberg Parenthesis," Campus Technology, 3/5/2008, [link] copy text (above) for proper citation. Home > Web 2.0,

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. leading thinkers. Tue, Jun 17, 2008 6:04 EDT. When was the last time you were involved with a business application that was delivered on time, on budget and with all the features needed to compete successfully in the market? FEATURED SPONSORS. ); SPONSORED LINKS. Privacy Policy |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JUNE 22, 2009

Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40