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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Shift from lead gen to customer retention. Embrace hybrid events.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Interactive images became important tools in generating leads. The biggest feature that Amazon introduced was its now patented 1-Click buying option. Amazon in 2008. eBay had now fully integrated PayPal to make the payment process more convenient.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

They updated them twice since then, in 2008 and 2018. No matter what type of business you have, generating website traffic typically leads to sales and conversions. You’ll want to select one that supports accessibility features. One of the most important accessibility features is navigation without a mouse.

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B2B Reads: Speak with Clarity, Taglines, & Brain Limitations

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Here Are The Habits Of Employees Who Lead Without The Title. B2B marketers are known for relying on lead generation and account based marketing.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Analytic Partners contends that economic uncertainty will be a prominent feature of the business landscape in 2023. The study examined the strategies and performance of 4,700 public companies before, during, and after three pre-2008 global recessions. The risk of a recession in the U.S. Let's take a closer look at those three.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”