article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). To be entertained? I think not. How does zero clicks sound?

FAQ 139
article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. These start with searching for articles to analyze.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The best pharma event management companies in 2023

SpotMe Blog

Compliance knowledge The pharma industry has many rules around events, from attendee eligibility to material approvals. They also own or have access to the latest event tech, staging, and production equipment, saving you time and money. Get our comprehensive list of event production companies.

article thumbnail

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

s KM bring people together let them share encourage collaboration break down barriers Slide 46: Three basic rules of KM â?£ © 2008 SlideShare Inc. t your fatherâ??s Knowledge will only ever be volunteered it can not be conscripted â?£ We only know what we know when we need to know it â?£ Using Slideshare. Terms of Use. Quick Tour.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Now, the rules are changing, and noteworthy, quality content is the future of online marketing success. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak. All rights reserved.

article thumbnail

Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

ICANN is the governing body that sets rules for the internet. In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. In 2011, ICANN began accepting new TLD applications from entities across the globe. Why Many Big Brands Are Making the Move.

Domain 28
article thumbnail

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. All rights reserved.