Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

FEBRUARY 1, 2017

It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. 3) Facebook. There have been many pop cultural references to Facebook since its 2004 launch. Acquired by Google in 2006 and has since operated as " a Google company. ". Founded: 2008.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Hmmm…not very satisfying. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. The objective here is to drive people to your website, which should be the hub of your online marketing. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Bottom line – better content comes from better research. All Rights Reserved.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. There’s nothing new we can say on our website. All Rights Reserved.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Instead of guessing, develop a list of keywords and phrases that your target audience is actually using to search for solutions to their problems.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. See a video from Matt Cutts on Google official position on using keywords meta tag ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 6, 2011

What makes a poor site experience – flashy animations that are slow to download, too much marketing fluff, unsubstantiated product claims and the need to create a login account or registration too early before the visitor has determined if s/he will return or not. This year, that view is shared by only 64% of respondents.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Hubspot

NOVEMBER 11, 2012

So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers. billion in 2016.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Head of Marketing for HubSpot Labs, HubSpot. I took the inaugural class of Inbound Marketing University. So-and-so''s Top Ten Reads of 2008."

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

FEBRUARY 28, 2014

Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” Inbound Marketing and Your School.

Paid Content 28

Paid Content Inbound Marketing Top of Funnel Work Management 28

Biznology

SEPTEMBER 10, 2013

While it may well be important to have the top-100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. Any more and we maybe get only a tweet or a Facebook Like. In my case, blogger outreach, social media marketing, content marketing, and digital PR is the new SEO. .”

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Ambal's Amusings

AUGUST 27, 2009

B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. For example, the search term “industrial valves” yields 238,000 pages in Google. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Laura Fitton.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Laura Fitton.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . 30 Women Shaping B2B Tech Marketing. . Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. Manager, Inbound Marketing. . .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. 30 Women Shaping B2B Tech Marketing. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. Manager, Inbound Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. In lead generation marketing our goal is to get visitors to take action. Google Website Optimizer.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 5, 2019

Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008. It was his sister, who wanted to learn about the best credit card available in the market. He tried to help his sister by following the most obvious path “the online research” on Google. He had no job and decided to try something different.

Startups 195

Startups Budget Programs Marketing Budget Tips 195

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. As inbound marketers, I think we're all familiar with this.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Single Grain

JULY 21, 2020

Here are the top 25 SaaS companies to inspire you in 2020: 1) Google G Suite. History: Google Apps for Your Domain was launched on August 28, 2006, but was rebranded as G Suite on September 29, 2016. Dive Deeper: * 73 Super Interesting Stats & Facts about Google [Infographic]. 2) Netflix . billion USD as of 2019.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

JULY 17, 2012

To inbound marketers, all of this content probably seems pretty great -- but it also means it takes a lot of work to get your content to stand out in the crowd. Getting to Know Facebook, The Humanizer. Facebook is most-used social networking site around the world. Facebook's Superpower. Think again.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Map your content to each stage of the industrial buying cycle.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

DECEMBER 22, 2015

If you're anything like me, spending hours window shopping at the airport or scrolling aimlessly through your Facebook News Feed feels like a total waste of time. Image Credit: Google Play. One of the underlying principles of inbound marketing is that you can bring some sense of order to chaos using a methodical, data-driven approach.

Best Practices 28

Best Practices Marketing Analytics Tools Curation Internet Marketing 28