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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

So far, they’ve stuck together and shown more unity than back in 2007-2008. For example, you can use an audience segment of people who have done X, Y and Z, or who fall into a certain demographic, and reach them specifically where they’re viewing their content. Will it be a united front among the unions?

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The TV Is No Longer a TV

Chris Koch

Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% When we absolutely need to see live network broadcasts – my wife and daughter insisted on seeing the Oscars live, for example – I plug in a set of Radio Shack digital bunny ears to turn our big screen back into a TV for a few hours.).

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Why digital literacy matters for marketers

Sprout Social

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets?

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot

Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. Unicorn Valuations Unicorns and Venture Capital Examples of Unicorn Companies What is a unicorn company? Unicorns can lose their horns.

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The First-Mover Advantage, Explained

Hubspot

So, what are some real-life examples of the first-mover advantage? First-Mover Advantage Examples. After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. In 2008, HTC became the first manufacturer to make Android devices and other brands followed.