Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. Flowtown gives you the answer in seconds. Just a thought. Im Jay Baer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. There’s been a bit of news about it recently.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. For example, a list of competitors that run blogs in your client’s industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Maybe you guys have other examples where that is not so. The video is a nice example of how social media can be an effective tool for a company to engage (there's that word again!)

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

WebMarketCentral

JULY 7, 2008

YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable. MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. And great example about the eyeglasses. Look under “G&# for “glasses.&# Thanks again.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Case studies give us examples to learn from and situations to study. Continue reading [.]

Case Studies 40

Case Studies Case Study Social Media Studies 40

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 3 : Learn To Use YouTube To Convey a Message. RWW Daily by Email. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Single Grain

JULY 16, 2020

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). For example, HubSpot uses chatbots to help visitors find what they are looking for instantly. Some of the benefits of using a chatbot in your business include: They are easy to build.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

MAY 24, 2021

Video SEO is used to optimize videos on platforms such as YouTube to generate higher views and engagement. Here is an example of the First Page Podcast Carousel that comes up when you're looking for the Marketing School podcast : 2) Position Zero Podcast Carousel. Some example searches are: The Marie Forleo Podcast.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. For example, if your goal is to generate leads, you’ll want to favor the channels where your audience is most likely to be in a buying mood, such as LinkedIn and Twitter. Once you’ve evaluated these factors, you can begin to prioritize your channels.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

APRIL 5, 2012

Old Spice was held up by people like Ad Age, as the greatest example of a social media success. I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.”

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. We want our marketing content to be: Discoverable – Marketing content is consumed on our time and with our permission. Im Jay Baer.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting. GirlPie [link] actweb.fr

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JANUARY 4, 2011

He also leads by example: Berman contributes to the blog each Monday. I also love thhe fact that you can create a video on Youtube, create a blog post and embed your video in your post – and all the while include links back to your main website. Newton’s team posts at least once a day during the work week.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Twitter has the fifth oldest. There are 1.5

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

AUGUST 3, 2010

Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. And a search engine of it's own. link] jaybaer Indeed. I don't have a dog in the Facebook OR website fight.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. And a search engine of it's own. link] jaybaer Indeed. I don't have a dog in the Facebook OR website fight.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

As Gilbert pointed out, our own intersection is a good example. link] ASDA’A B-M PR RT @jaybaer: Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results [link] [link] @pbarbanes I think it's true as one commenter pointed out below that many (most?) I checked it out, and tweeted it. Im Jay Baer.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 7, 2010

What great examples of businesses doing this well do you have? After those and if I’m sitting around waiting for someone (for example) I’ll turn to FourSquare. Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. Go for it in the comments.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Im Jay Baer.

Business 117

Business Paid Search Agency Social Media Analysis 117

Buzz Marketing for Technology

JUNE 27, 2008

May 22, 2008. And not unlike Guy Kawasaki’s example of the ice blocks, to ice houses, to refrigerators analogy, I believe that the difference between how you perceive your role in all this and what will really make the difference is far apart. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. chrisbrogan.com.

Work Management 100

Work Management Marketing Management Paid Search Agency Social Media 100

Convince & Convert

SEPTEMBER 2, 2010

The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. Inevitability Sure, we all talk about Facebook and Twitter and YouTube. I don’t share the exact same stuff on Twitter that I do on Facebook, for example. I like math and analysis and reality. Thanks for the great comment. Im Jay Baer.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Hubspot

JANUARY 10, 2013

Sadly, the campaign was pulled after 10 months due to fraud allegations and slipping market share -- yet the influence of The Refresh Project as a remarkable example of behemoth brands committing more dollars (and brain cells) to digital and social media continues to be felt. 1) 2008 Presidential Campaign. And the lucky winner?

Campaigns 28

Campaigns Paid Search Agency Advertising Agencies Budget Programs 28

Convince & Convert

APRIL 27, 2010

What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. If only companies everywhere could learn from this example.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Great example!

Twitter 147

Twitter CRM Business Paid Search Agency 147