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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Include relevant tools visitors can use. this year as well.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Using Jivox’s personalized DCO platform, brands can hone in on their ecommerce marketing strategy to deliver a relevant message tailored to the individual they’re targeting.

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Refresh - Content gets stale over time.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Put current events in context with news search engine Silobreaker by Pandia Search Engine News Check out this review of research tool Silobreaker, "a different news search service (which) aims to deliver meaning and relevance, not just aggregate and rank news.by Though acknowledging some problems, Pandia calls it an "amazing resource."

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. Ardath Albee of Marketing Interactions, Inc. Read The Anatomy of a Great Web Persona by Brian Massey.

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Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. Should we potentially trade more of our privacy for more relevant advertising? At least, I haven’t seen it.

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Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. Should we potentially trade more of our privacy for more relevant advertising? At least, I haven’t seen it.