Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 3, 2010

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. Ardath Albee of Marketing Interactions, Inc. Read The Anatomy of a Great Web Persona by Brian Massey.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. It’s a great place for businesses to make relevant LinkedIn users aware of their brand. This is up from 16% in 2008. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. Merry Xmas eMarketers! Merry Xmas eMarketers! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165