Webbiquity

JUNE 17, 2010

Originally published on the WebMarketCentral blog in December 2008. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. “Care for a drink? .

SEM 100

SEM Adwords CTR Search Engine Marketing 100

WebMarketCentral

APRIL 20, 2009

Here are a few of the best posts about SEM landing page design from last year. Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting."

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action. I am going to set up PPC for three senior living communities, all.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Ambal's Amusings

OCTOBER 15, 2009

Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. While conversion rate is one way to measure the effectiveness of a search phrase, for instance, it can be extremely misleading. Bounce rate should be analyzed daily. in January 2008.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20