Webbiquity

JUNE 17, 2010

Originally published on the WebMarketCentral blog in December 2008. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. Went great.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting."

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% range, with a typical conversion rate of around 2.8%. #2:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Twitter has the fifth oldest. by aimClear.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100