Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. The more you share it, the easier it is for us to produce more.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Buzz Marketing for Technology

SEPTEMBER 29, 2008

quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). September 29th, 2008 at 1:06 pm. A Rubric for Social Media Expertise. Content (89). Tech/Stats (95). Trends (287).

Personalization 100

Personalization Blogspot Network Marketing Business 100

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

FEBRUARY 20, 2015

In 2008, General Mills paired gluten-free editions of its well-known Chex cereals with a major marketing effort. Juicing is a trend that sprouted from this movement as a way for Americans to easily add more vegetables and fruit to their diet -- and nowadays, juicing is a $5 billion industry that''s projected to grow by 4-8% year-over-year.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. We can now associate a tremendous amount of data to individuals.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Consider what is taking the place of the blog: social sites like Facebook and Twitter. With multiple authors, the demand for new content and content ideas can be scaled across the team, as well. Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) The real shift is in how we define friendship.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Buffer

MAY 13, 2019

We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. Where Spotify fits in today’s social media landscape. There’s another community that is right on the heels of these social media giants. Maybe YouTube? Maybe Reddit? Podcasting.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Written by Bernard Lunn / May 21, 2008 11:15 AM. / So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. Features , Social Networks , Trends. 2008 Web Predictions. 11 Search Trends That May Disrupt Google.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Single Grain

MAY 24, 2021

TABLE OF CONTENTS: ↓ What Is Audio SEO? Promote Your Podcast on Social Media. Audio SEO is the practice of search engine optimization to improve the presence of audio content in the organic search results so that people can find and listen to podcast shows. Let’s begin! What Is a Podcast Carousel? What Is Audio SEO?

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Gigya offers a best practices guide on increasing registrations using Social Sign On technology (PDF).

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. The 2008 recession permanently altered how companies think about measurement. The rise of content marketing. This trend has implications throughout marketing.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4) My take is that is at the top.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

JANUARY 4, 2011

However you design your blog realize the single most important outcome for growth is that as many visitors as possible subscribe and/or share content and don’t just consume and move on. Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

MARCH 31, 2010

What are the latest trends in search? Which industry segments are most actively discussed in social media? Who’s really using which social media networks? Which social media tool do businesses find most effective at reaching their target audiences? Twitter Demographics by Social Media Today.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Vidyard

MAY 13, 2020

Contents 1. You should have a video platform to keep everything organized, but use YouTube to promote your video content. Big social networks use powerful algorithms to cater to niche interests just as well as mainstream ones. Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. 5 Top Tips 3.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Content Standard

SEPTEMBER 9, 2016

Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. ” It felt like a dare.

Work Management 40

Work Management Marketing Management Content Marketing Content 40

Vidyard

MAY 13, 2020

Contents 1. You should have a video platform to keep everything organized, but use YouTube to promote your video content. Big social networks use powerful algorithms to cater to niche interests just as well as mainstream ones. Create content based on YouTube keywords. What Are the Benefits of YouTube Video? 5 Top Tips 3.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Content creation. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Biznology

MARCH 3, 2015

Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? Medium Stats. Copy and paste?

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80