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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Trends. Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What type of content is most effective? Social Fresh ). 7. NewsCred ). 2.

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

Junta 42

In this week’s episode, Robert and I disagree with an article that claims social media marketing is dead, and we discuss what the problem really is. Next, we applaud an article about the growth of podcasting and share our thoughts on its importance as a content marketing opportunity. Content marketing in the news. Most of the content was contributed by employees.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

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2011 Social Media Marketing Trends

Webbiquity

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Among the top 10 trends identified: 1. It’s a customer phenomenon.

3 Big trends converging for big branding opportunities

Biznology

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. They are the trend setters for the future. Like this post?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours.

The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. October 02, 2008 in learning | Permalink. |.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Interesting how what is true for computer networks holds true for social networks. quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). September 29th, 2008 at 1:06 pm. Rubric for Social Media Expertise. Content (89). Trends (287). September 2008. August 2008. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Related.

The Medium.com is the message

Biznology

Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? Blogging Personal Brand 2008 Aleppo Apple Inc. and other network affiliates.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy. That’s a lot of content.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Trends. Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Blastfeeds keyword filters can also be used to remix and republish blog feeds filtered for specific content -- for example, a fan site for a specific band could create a news feed from multiple general music sites that publishes only stories about that specific band. Posted by: Four20 | March 4, 2008 8:41 PM.

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Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

This trend actually creates an opportunity for those who think and act like trusted advisors. also describe how today's sales people can add value to the buying process by becoming expert content filters for prospects. It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

– iframe –> This mini-rant leads me to Trend No. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms.

Grow Your Wiki

Buzz Marketing for Technology

social. social media. technology trends. user generated content. Web Content 2007. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Jun 25, 2008 0. About.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Thanks, Erica.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. The candidate mu.

Why Your Content Marketing Strategy Should Include Long-Form Content

Content Standard

We all remember the time not long ago when short-form content ruled. ” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.” The Advantages of Long-Form for a Content Marketing Strategy. Fall Back by Complex. Research.

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Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Internet/Digital Media.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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Will Your Social Media Service Tell You When It Hits The Iceberg?

WindMill Networking

Social Media and Business: Will your social media service provider sink and disappear? Unless a venture succeeds, in the business of social media we are probably obliged to only one of Ben Franklin’s certainties.  But he does emphasize that there’s an important lesson to learn in our Land of Social Freebies: Free is great, but what will it cost you?

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Hopefully these examples will be an inspiration for your content strategy in 2016. Identifying the top or best content is clearly a subjective task. Quizzes.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Content Licensing.

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Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Top media coverage now extends from traditional media (i.e. As PR has the opportunity to manage social media relationships, then how do you balance and measure the impact of "long tail" relations will be key in 2008.  . del.icio.us

CRM 2

50 Things We Learnt About Content Marketing This Year

BuzzSumo

2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. Content marketing strategies. Content performance. Buffer ).

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

There is no doubt the speed of change in the media space is blinding. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? link].

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. What don’t we see a lot of?

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Content Marketing. Social Media. » Technology PR Sessions at 2008 PRSA Conference. Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners. 

Let the 2009 Trend Lists Grow

PR Meets Marketing

  One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. So what do I think will be top trends for 2009? Here are my top three:  .

10 User Generated Content Campaigns That Actually Worked

Hubspot

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them. Content Creation Daily

7 More B2B Social Media Tools You Haven’t Heard Of

Social Media B2B

Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. 1. Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard. 2. Spredfast. link]. Samepoint. link]. Cost: Free.

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How, When and Where Buyers Want Content

Fearless Competitor

B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. Sorry to give a plug here, but we recommend our Content Marketing Workshop. Prospects consume content in every stage of the buying process , so lead generation depends on content. The formula is simple – great content = sales leads. Clearly, they want detailed stories.

How to Summarize Content for a Business Audience

Paul Gillin

Organize each element under one of the categories you used when marking up the document (for example, Key Point, Take Away, Summary Trend and New Insight). The Here’s a typical example from an Aug. 1 AP story: The number of Americans applying for unemployment benefits fell 19,000 last week to a seasonally adjusted 326,000, the fewest since January 2008. Just the Facts?

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  Not to mention the ever-growing importance of social strategy. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. 

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. Created: March 3, 2008. Social Media.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!

Six factors driving B2B social media marketing adoption

Chris Koch

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. Social media requires fewer hard dollars.

3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week

Hubspot

Mobile Trends Every Search Marketer Must Know, From Search Engine Land. As it happens, Shawn Segundo, one of HubSpot’s USN Veterans, recommended this story of the week from Search Engine Land with three significant trends to be aware of when optimizing for mobile search. Did any of these trends surprise you? Social media can spread your content more effectively.

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Recap: “Will Social Media Kill PR� Panel

PR Meets Marketing

There was a star line-up of panelists: Jeremiah Owyang of Forrester Research and Web Strategist Blog, Kara Swisher of WSJ and All Things D, Susan Etlinger, VP of Horn Group and Sam Whitmore of Media Survey as moderator.  .  . It seemed the audience was 60% PR folks, 20-25% Horn Group clients and other people interested in the topic from marketing/social media backgrounds.  .  . œGive me news and trends that your company represents. Trends with interesting products. œPerformance based payment and measurement like a media buy – will an agency risk this?”.

Invisible Brand Marketing Is Not Just a Facebook Problem!

Digital B2B Marketing

Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. But step back, this trend is way bigger than just Wall Street or Facebook. Social: Twitter Click Rates Are Falling. Facebook isn’t the only social network where brands aren’t reaching their audience as effectively today. Your Turn.

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. What’s your Social Media diet? So here is my take ….