Online Marketing Institute

NOVEMBER 8, 2010

I think that conversation begins and ends with content. But, they absolutely hit it out of the park when it came to content. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

JUNE 27, 2012

In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you. But great content doesn’t distribute itself. And so this begs the question: If Content Is King, Then What’s Queen? Not every platform will achieve the same results, however.

Content 120

Content Verticals Social Media High Quality Lead 120

Buzz Marketing for Technology

JUNE 27, 2008

June 27, 2008. s really important that these skills are taught in the context of a course, and really learning the content and material of a discipline, as opposed to learning these skills separate from a course.â?? Edward Winslow , A “tired” refired business professor, at 10:00 am EDT on June 17, 2008. POST A JOB.

Education 100

Education Research Google Class 100

Ambal's Amusings

NOVEMBER 19, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. Keeping a Closer Eye on Content ROI – CMO Council.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). What was it about? Our culture, life experiences, perceptions… affect a system (human brain) which we do not entirely comprehend.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. I mean content should be king, not one-liners on the likes of Twitter. Content is king, agreed.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Buzz Marketing for Technology

JUNE 27, 2008

Top Ten Secrets for a Successful Workshop » Skills for the Knowledge Worker. DESIGN • Offer art classes and activities • Assess not just content, but appearance of student work • Teach visual literacy 2. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

Convince & Convert

SEPTEMBER 21, 2010

South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content. But now, even the best content is beyond the official SXSW boundaries. I’ll write about that soon.

Social Media 126

Social Media Media Paid Content Conference 126