Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

MARCH 13, 2011

If the user clicks on a visitor, the software shows her the name and location of the company that the visitor comes from, details about the company, and information about the visitor, such as the search terms that brought her to the site. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Buzz Marketing for Technology

OCTOBER 13, 2008

« Fix the Enterprise 2.0 October 10, 2008. Five Moves of Power Users in Enterprise 2.0. Harvard Professor Andrew McAfee recently penned an interesting post, Should Knowledge Workers Have Enterprise 2.0 Share relevant information often. Be it in web bookmarks, wiki entries, blog posts, etc. Search 2.0.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

JULY 24, 2008

Content Management (2). April 2008. March 2008. February 2008. January 2008. Vary motivations - CAP-Gemini Ernst & Young applies incentives at three levels: a solid business case for senior executives, relevant benefits for departments, and incentivizing positive behaviours with employees; 4. Blogs (28).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.)

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Industrial Marketing Today

OCTOBER 26, 2009

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. On the other hand, if your goal is to attract qualified traffic for “safety relief valves” and your visitors land on the home page that has very little information relevant to their search, you will get a quick exit.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

Jump to Content. Web Building. Web Building. What Is Web 2.0 A tag is a collaboratively generated, open-ended labeling system that enables Internet users to categorize content such as Web pages, online photographs, and Web links. Copyright ©2001-2008, CompuMentor. Jump to Navigation.

Tagging 100

Tagging Effectiveness Tips RSS 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Buzz Marketing for Technology

OCTOBER 14, 2008

Today let’s take a look at Productivity 2.0: Don’t plan and hold meetings and form committees — just launch the software or product or service and keep improving it. Let’s take a software engineer as an example: one engineer can write tons of code, knocking out one program after another. Del.icio.us |.

Work Management 100

Work Management Rules Product Enterprise Management 100

Convince & Convert

APRIL 5, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Well, I think you can translate that analogy to any number of hot content categories. It was in about 2008, the first part of 2008.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. 8 Ways The Internet Changed Software Marketing (blog post). Using Digital, Web 2.0

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Buzz Marketing for Technology

JUNE 27, 2008

June 16, 2008. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Make sure it’s easy for people to subscribe to your site’s content. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Create new content regularly.

Social Media 100

Social Media Tactics Personalization Brand Identity 100

Buzz Marketing for Technology

JUNE 27, 2008

Friday, June 13, 2008. Learning will move to being department, even course-driven, with content being user-created: From LMS to VLE to PLE. TREND #2 Content Becomes Democratized l Learning content will be created by users. June 14, 2008 9:09 AM. skip to main | skip to sidebar. Connecting 2 the World.

Web 2.0 100

Web 2.0 Wiki Copyright Peer-to-peer 100