Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Online ads in any flavor, on the other hand, simply aren't shareable in the same manner as blog content. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Retain customers after they leave your site by staying in constant communication.

Enterprise Management 110

Enterprise Management Content Marketing Work Management Marketing Management 110

Conductor

JULY 20, 2022

It’s common for companies like Forbes to publish rankings of the most trustworthy financial companies in the country. The meaning of trust in the financial industry has evolved over the past 10 to 15 years and continues to play a main role in the customer journey. Invest in quality content.

Service 122

Service Tips Planning Lead Scoring 122

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Single Grain

MAY 24, 2021

TABLE OF CONTENTS: ↓ What Is Audio SEO? Audio SEO is the practice of search engine optimization to improve the presence of audio content in the organic search results so that people can find and listen to podcast shows. And with so much audio content across the web, audio SEO services are set to witness quick growth. .

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Cashing in With Content (a classic by David Meerman Scott).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Sharpspring

APRIL 20, 2020

Check out the graph below charting profitability before, during, and following the 2008 recession. . Content Management System. It is how content will be managed, uploaded, published, and engaged with, so it’s another super important piece of your tech stack. . Customer Relationship Management. Need proof?

Marketing Automation Services 75

Marketing Automation Services Industry CMS Work Management Marketing Management 75

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. Over 4 million blog posts have been published in the last 24 hours. As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. Most of the rest are from spring 2010 or earlier.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Adobe Experience Cloud Blog

JUNE 24, 2013

Customers don’t want to be interrupted (and they’re more empowered than ever). They will quickly tune out any mass message that’s not immediately relevant to them. The 2008 recession permanently altered how companies think about measurement. The rise of content marketing. What Hasn’t Changed. Free shipping!

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. Others suggested content would never be the king of marketing.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. But hiring a blog designer to create a unique, custom theme is something you should do immediately. Then when you see something relevant – forward it to the right person in the list.

Tactics 40

Tactics PR Buzz Planning 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). More specifically, at customer, user, fan, visitor, lead level. There is no single customer view. What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Hubspot

JULY 1, 2015

But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect. Below are seven PR lessons for content marketers (and for my relatives who still don’t understand what I do). 7 PR Lessons Every Content Marketer Needs to Learn.

PR 28

PR Top of Funnel Content Marketing Planning 28

SnapApp

MAY 19, 2017

Bill Gates predicted this would happen in his “Content is King” essay back in 1997. 20 years on, blog posts – i.e. text-based stories – are the most profitable kind of content. . They’re also the most popular type of content with 2 million new blog posts released each day. . The question is, how can you do better?

Storytelling 66

Storytelling Budget Programs Interactive Marketing User-Generated Content 66

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147