Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison. However, I couldn't disagree with you more on your solution provider comparison matrix. From your comparison, it looks like you don't favor Spiral 16.

Social Media 155

Social Media Media Paid Content Work Management 155

The ROI Guy

FEBRUARY 11, 2009

The pain and risks vs. reward for Vista upgrade just pales in comparison to other cost savings projects in the data center like server / storage virtualization and systems management consolidation. But that was back in June of 2008 before the meltdown. The PR war is being lost on this front.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. In comparison, Twitter is a piece of cake. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Every week. Listening to the consumer?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Previously, content about Kodak products would have been created by the media. Photography magazines.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? #YYC August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 1, 2010

Social media for me is like selling PR to a company who had only done advertising. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. Why was advertising fine and pr questionable? Failure may happen. Im Jay Baer.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s about behavior. Im Jay Baer.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. B2B Lead Generation Benchmark Study 2009. Ardath Albee. Ardath Albee's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Content Standard

SEPTEMBER 29, 2017

On October 31, 2008, on a forum board dominated by cryptography enthusiasts, programmers, and privacy anarchists, a nine-page white paper appeared from a user going by the name Satoshi Nakamoto. It Started With a White Paper. Getting Accessible.

Peer-to-peer 64

Peer-to-peer Paper Paid Search Agency Transparency 64

Convince & Convert

JULY 8, 2010

link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. Im Jay Baer.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Single Grain

MAY 24, 2021

Sounder made a comparison between website growth and podcast growth and found that podcasts are growing at an exponential rate: People are launching about 125 new podcasts every hour ! Stitcher is a podcast hosting and distribution service founded in 2008 by Noah Shanok and Peter deVroede.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list! Great list from @jaybaer! Great list from @jaybaer!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 30, 2010

RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] we use a prod on ours.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Online Marketing Institute

OCTOBER 31, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list! Great list from @jaybaer! Great list from @jaybaer!

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. The average small business spent $2,149 on search engine advertising in the fourth quarter of 2009, up 30% from 3Q09 and 111% from the final quarter of 2008. Content Marketing.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 27, 2010

I don't fly a lot, but I've been on US Air in recent years; and that is the only airline (in comparison to American, JetBlue, and Southwest) that employs older white males as attendants and not younger women. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 28, 2010

If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. Im Jay Baer.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convert

APRIL 18, 2022

And a PR nightmare if word got out. The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) is designed to prevent unfair practices such as withholding information, invoking FOMO, and aggressive practices that don’t allow consumers to make an informed purchase decision. Experiment #2: Feature comparison side-by-side.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52