2008 Comparison PR Word of Mouth 
Convince & Convert
SEPTEMBER 22, 2010
link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. that I love when you blog about email marketing.
B2B Marketing Zone Posts
DECEMBER 9, 2009
Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
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Convince & Convert
JUNE 3, 2010
Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. And they can’t get just two little words right.
Convince & Convert
JUNE 24, 2010
Interesting read and comparison. Interesting read and comparison. I divinity see some comparison between infomercials and social media, but more on the experience side. link] Kyle Lacy Sounds like a good reason to pay more attention to those late night infomercials I guess they had it right all along. Im Jay Baer.
Convince & Convert
MAY 11, 2010
Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Or that a company will be doomed if it does not entertain some form of social media management program. Im Jay Baer.
Convince & Convert
AUGUST 10, 2010
Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. In comparison, Twitter is a piece of cake.
Convince & Convert
SEPTEMBER 21, 2010
Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.
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