Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. At the event, Melissa A. Army (2023). Johnson, U.S.

Enterprise Management 35

Enterprise Management Work Management Marketing Management Startups 35

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 In 2008, revenues were up to $16.6 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Companies must also uphold privacy laws. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. The Lawyers R Coming.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

markempa

JANUARY 19, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Also, if you’re a B2B marketer with a complex sale, check out Tracking ROI From Web Generated Leads for additional ideas on this topic.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Online Marketing Institute

NOVEMBER 28, 2012

FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 2008 FOLIO Award Winners. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Company Name. * Companys Focus. ENews Sign-Up. --> Magazine.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thomas for five days.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What do you think?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 16, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now. Social media allows big companies to act small again.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

JULY 31, 2012

Webinars Events. Industry Events. 2008 FOLIO Award Winners. New Tech Automatically Optimizes Virtual Events for Any Device. PaidContent.org Founder Launches Travel Media and Data Company. Webinars, Content & Events. Company Name. * Companys Focus. Multi-Platform/Focus Company.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I feel like the other guy in the story- will you try social media if I give you some great case studies?

Paid Search Agency 120

Paid Search Agency Advertising Agencies CAN-SPAM PR 120

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 11, 2010

Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 10, 2010

“We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. But, the current system is just the beginning.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 29, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 24, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JUNE 17, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 19, 2010

Plus, event invites, and photos in which you’re tagged. link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? I'm going to try it!

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles. Ruby Web says: September 9, 2008 at 2:53 am Great article.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. With JaneNation, St.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. Then this is the blog post for you.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JULY 20, 2010

Very helpful as our company moves forward with our plan for Social Media. Ive founded 5 companies, and spent 15 years running digital marketing agencies. *” [link] MikeCorak Looks like the site is backup, thanks for your patience! RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. a customer needs to be able to trust in the company's product.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121