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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. August 12, 2008 | Permalink.

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The Best Job in Social Media

Convince & Convert

For 45 weeks of the year, his team follows PGA Tour events around the country in a 42-foot trailer. Charlie’s team delivers content across 6 to 8 platforms every week : from players’ birthdays, to what events are happening and where, to the original content site Tour Diaries that they launched this year.

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KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

KEO Marketing

Leigh Goldstein, VP of Events, Arizona Technology Council. Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. Jennifer Ferry, Treasurer, Yeager Marketing. Chase Hunt, VP Communications, KEO Marketing Inc. About KEO Marketing.

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PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?

Marketing Craftmanship

.” As I prepared to use this high profile law suit as a news hook for a blog post on publicity stunts (although PETA would likely deny the filing is a stunt), I ran across an excellent 2008 post by James L. Horton, entitled “Publicity Stunts. ” On that basis, PETA’s lawsuit succeeds as a publicity stunt.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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Conference Focuses on Making the Most of Customer References

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. November 11, 2008 in Case Studies | Permalink. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials. Social Media.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

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