2008, Buy and SEM - B2B Marketing Zone

SEM Mystery: The Case of the Missing Leads

Webbiquity

JUNE 17, 2010

Originally published on the WebMarketCentral blog in December 2008. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. “Care for a drink? Or something like that. Share this on Mixx.

SEM

SEM Adwords CTR Search Engine Marketing

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. More Search = More Customers. More customers = More business.

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article.

SEO

SEO Best Practices PR PageRank

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing

Email Marketing Planning Web 2.0 BtoB

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: How to Explain Content Marketing ROI to Win (or Keep) Buy-In. Getting executives to buy into content marketing is an important step. HANDPICKED RELATED CONTENT: Looking for Content Strategy Buy-In? Yes, if it supports marketing and business goals, says @cmcphillips. CMWorld Click To Tweet.

FAQ

FAQ Paid Search Agency Content Marketing Work Management

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

Tune and refine the buying process. You’ll see shorter buying cycle times. Because a complex sale inherently has a longer buying cycle, marketing must not only focus on generating sales opportunities, but on the progression of prospects across those buying stages. in January 2008. Ardath Albee.

ROI

ROI B2B Marketing Paid Search Agency Planning

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

JULY 7, 2008

While B2B products can't be marketed in the same manner as clothing, sports cars or soft drinks, emotion still plays a vital role in B2B buying. There has to be rationality in the decision, of course, but that doesn't mean any B2B buying decision is purely rational.

Lead Generation

Lead Generation Work Management Lead Scoring Lead Ranking

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Long Tail Marketing

Long Tail Marketing Blogger Paper Content

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).

Lead Generation

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Up 50% over last year.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I get the online conversation philosophy but even a phone can be considered a conversation tool.

Social Media

Social Media Media Paid Search Agency Video Marketing

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Ilene Kaminsky. ilenealizah.

Enterprise Management

Enterprise Management Work Management Twitter Marketing Management

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Ilene Kaminsky. ilenealizah.

Enterprise Management

Enterprise Management Work Management Twitter Marketing Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! I work for a small advertising agency that has seen huge results from SEO/SEM and social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&# by aimClear.

Paid Content

Paid Content Stats Social Media Marketing Budget

Best of 2007: Marketing Research

WebMarketCentral

FEBRUARY 11, 2008

For SEOs, particularly in the B2B space, it's important to point out that although multi-word searches are less common than for shorter phrases, searchers using longer search terms usually have a much better notion of specifically what they are looking for, andâ€”if they are potential buyersâ€”are likely to be further along in their buying cycle.

Research

Research Planning Best Practices Buying Cycle

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it! Facebook is a #website too after all!

Social Media

Social Media Facebook Paid Content Marketing Websites

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it! Facebook is a #website too after all!

Facebook

Facebook Marketing Websites Paid Content Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

That’s why I don’t work for companies like that anymore (and probably won’t buy from them, either!). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Good post, Jay! The title really got my attention on Twitter. link] Dukky Are you treating your fans like cattle? All rights reserved.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

B2B Marketing Zone

SEM Mystery: The Case of the Missing Leads

Best of 2008: Social Media Optimization, Part 6

Webinars

Trending Sources

Best of 2008: SEO Guidance, Part 3

Webinars

High-Performance Email Marketing for Attracting and Engaging.

How to Answer 25 FAQs on Content Marketing

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

What Works Now in B2B Lead Generation, Part 2

Does Your Blog Have a Long Tail | Blogging and Content Creation.

What Works Now in B2B Lead Generation, Part 1

Convince and Convert Blog: Social Media Strategy and Social Media.

14 Things I Think I Think About Social Media

The Top #Nifty50 Women in Technology on Twitter for 2012

The Top #Nifty50 Women in Technology on Twitter for 2012

Convince and Convert Blog: Social Media Strategy and Social Media.

Best Social Media Stats, Facts and Marketing Research of 2010

Best of 2007: Marketing Research

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

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